The holiday season is a time to relax, rejoice, and spend—on gifts for you and yours and theirs. But what if you could put that purchasing power to good? It’s a question the actress Olivia Wilde and her best friend Babs Burchfield, the duo behind the consulting company Conscious Commerce, ask themselves and the ethical brands they work with every day, no matter the time of year.
“People always want us to give gift suggestions, particularly around the holidays,” says Wilde, who is also the chief brand activist for the clean beauty line True Botanicals. The mother of two sees it as the perfect opportunity to “highlight the power consumers have around these high-spending times,” and the positive imprint they can leave on the ethical economy. Burchfield agrees, noticing the natural piqued interest in consumer behavior after purchasing items from a mission-driven brand. “If they’ve become conscious in one area of their life, they’re curious about how they can do so in others,” she says.
Working with Conscious Commerce and True Botanicals on a “give greater” initiative that harnesses the purchasing power of a holiday splurge, Wilde partnered with a lineup of ethically minded luxury brands to curate a selection of presents that give back. Here, you’ll find a slew of gifts from brands committed to honesty, integrity, and transparency—from the supply chain, to the impact on consumers, the environment, and their employees.
