Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online marketing can deliver benefits such as:
Growth in potential
Reduced expenses
Elegant communications
Better control
Improved customer service
Competitive advantage
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM