The Blockchain is changing how business and consumers interact and this is due to the rise of Blockchain Companies, whether they are Dapps or whole Blockchains
Every new Blockchain Startup is trying how best to leverage itself to attract a more Loyal fanbase and not the rampant "When Moon ?" and "when Exchange ?" speculators
But despite the vast amount of resources available, building a solid community is one thing many Blockchain Businesses find hard to do and most time they struggle hard to understand how best to approach community building
In her follow up to her other strong start ups , ERA and Crypto Dogs. Ke Xu is working hard to set the pace on the best methods that any Blockchain Brand can use to build a solid community
She is building the ONO brand with what I call the Gratitude Economy
Consumers today want more than just a product or service, they want a relationship with any Brand they choose to pitch their tent with, and if you plan on earning their Loyalty, you better give it to them
And with ONO Ke Xu is delievering a message that is passionate but also full of advice for anyone who is planning to toe the path of community building whether within or outside the Blockchain space
It Is All About People
It may sound strange, but people want to have a close relationship with brands. And now is the right time to build those relationships
As you already know, it is rare for a company to exist as the only option in its Industry or niche. The market in every sector is brimming with different choices and it is always overwhelming for most people, that's why people look for brands to build relationships with
These relationships lets them focus their energies in one place and reduce the hassle of making daily choices about where to get a product or service from. People see brands which they work with as an extension of their personalities and beliefs
This is very popular in the tech world when it comes to gadgets. The Mac vs PC war is one which has been raging for years now. This shows how deep people can build a sense of community and culture around a product
In the past it would have been hard to Imagine such level of Intimacy between brands and people, but the Internet has succeded in making the world a more united and smaller place
The online world has enabled people to communicate in real time from around the world. But it is brands who understand the Importance of humanity that ends up benefitting the most from this revolution
How To Bond Your Brand With People
Most people argue that even though the Internet have made things easier, it has also heightned competition. There is a fight daily by brands for the eyes and ears of the online world
The solution to this is very simple. - Show people you Care
No matter what obstacle you think you are facing the solution will allways be the same. Do You feel that your competiors are bigger ? Out-care them. They are cheaper? Out-care them. Do they have celebrity Status you don't have? Out-Care them . Building relationships with people is the best long term strategy you can Implement
And you have to be geniune about it. One thing I have noticed in the online world is that people's Hoax Radar is very wide. if you are not geniune, they will find out quickly enough
Getting the benefits of the Gratitude Economy will Involve you caring about people and also means that you should not be afraid to Innovate, and also you should allow your customers to shape your brand, but not its direction
These three things have been embodied by the ONO project. There is no handbook on how community volunteers should work, everyone is free to come up with Ideas on how to make the project work. This has ultimately helped build a sense of community around the brand
Many upcoming Blockchain projects are eager to sell their brand and tokens to people. The race to close the sale is a wrong approach. We saw many Blockchain startups who raised Money they did not need over the past few years.
Most of these projects are nowhere to be found. You would not want such things for your business
In this time period, it is really easy to stand out. Loyal customers or consumers are the ones who will leave testimonials and positive reviews and also spread the word about you brand to others
Loyalty requires Care for it to thrive. The more you care, the more Loyalty you get
ONO is a new social Media Platform that will be hosted on the EOS Blockchain. It aims to reward users for their attention.
