es·o·ter·ic /ˌesəˈterik
adjective
intended for or likely to be understood by only a small number of people with a specialized knowledge or interest.

It's not clear to me how setting up an SMT with the same exact economic parameter as Steem would be preferable for esoteric content.

AFAIK small number of people with a specialized knowledge or interest can already be comprised within any larger group, aka. the Steem community.

not promote SMT crowdsales before the SMT software is out

I said "will get flagged or openly criticized"

I would guess you have no problem with open criticism.

As I said earlier, I can predict right away the outcome of this ICO, I see the founders ending up with 50-75% of the supply either by themselves buying into their ICO or not enough people to buy the 86% they try selling at a fixed USD price.

What are the 134681 registered username they are boasting represent?

It's can't be the number of Steem account (too low) or the number of people who registered a username through their website (too high). So what is it?

The word bonus was not very clear. I checked the whitepaper and they describe they want to peg the token at the bottom to the USD

No! they said the value would be free market based, How the hell do you expect them to raise up to 72.6 Million, spend all the money to develop the project and back the value with 152m USD?