Have you ever thought that your personal data has value for many participants in the modern market? Such simple information as your location, the history of website visits or the shopping list, you give it all away without even noticing it. Especially often various companies use them for conducting marketing research, which will bring them considerable profit. Now there are intermediaries who get profit by collecting various types of personal information from many people. But often they do it by fraud and single-handedly receive all the incomes, a part of which could be yours. People, who understand what is really going on, are trying to protect their data as much as possible, or they are providing deliberately false information. Such measures are harmful to the quality of general statistics, and thus to the companies that buy them. All this is non-profit for both market participants, but in fact, the given branch of the market brings now about 250 billion dollars a year. Also, many governments issue laws that will regulate data protection (for example, GDPR), which means that they will no longer be publicly available, as they are now. That's why both users and companies need a platform that will unite them, make the trade in personal data simple, reliable and fast, and also, will bring both sides only benefit from direct cooperation.
Today, blockchain isn’t only an independent technology, but as an excellent addition to many existing platforms. So, Opiria isn’t a new product, but only the installation of a blockchain into an existing system. But this already brings the project a great advantage, because the company is no longer a newbie in the market, and also has its own client and user database. The only change is the transition from the fiat currency to the token as a mean of paying for your personal data.
As before, there are only 3 participants on the platform, so let's look briefly at the functions of each of them. The first (and probably the most important) part of the system is the users. They will control and sell their personal data of various types. For this, users will receive the tokens as a reward. The second participant of the platform is the companies, who will directly purchase the necessary data, organize surveys, etc. The advantage of this method of data collection is saving a lot of time, and hence money for market research. And the last participant is the Opiria platform itself, which will support the functioning of the entire system, provide information security and receive a commission for it.
The PDATA token will be used for payment. But Opiria claims that users can always cash it. But at the same time, those who will have more tokens on the account will be able to receive more requests for the purchase of personal information. A total of 750 million tokens will be issued, 60% of which will go on sale at a price of 0.1$ = 1PDATA. In total there will be 3 stages of sales. Until April 9, you can buy tokens in Private Sale with a minimum purchase sum of $50,000. From 10 to 20 April, there will be a public Pre-Sale with 20% bonus for buying 5 thousand dollars and more. And from April 21 to May 21, the company will hold a Public Sale with a 15% bonus, which will decrease by 1% every day. All unsold tokens will be destroyed.
You can read about the team on the official website of the company. But briefly, they are quite experienced specialists, under the leadership of the company's founder and CEO, Christian Lange (also the founder of Ergoneers GmbH). The main advantage, the team is a long time together so they definitely know which way to move, continuing to work on the same projects, but with blockchain technology.
The company aims to make the personal data market accessible and safe for all participants. They already have a ready-made product, which they have perfected with the help of the blockchain and now their main mission is expanding the number of participants on the platform to increase the amount of data. Following the roadmap, they soon will develop applications for all types of operating systems and devices, and by the end of 2013, the size of the database will grow up to 250 million users.
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Authored by: Malabarka