I am 100% with you on this - I loved books from a very very early age - my parents read to me, so when I had children it was a natural progression to read to them . I now have teenage daughters, one who is not really into book , whilst the other one is an avid reader of all things Potter and other genre and is a writer of her own books and wants to be an author - I smile smugly as this warms my heart that she has my gene in her to want to read books.
Not sure by your post if your son is still young? if he is try the Room on the Broom book and others by Julia Donaldson - and the Gruffalo - this was a 3-6 month everynight read for both girls. :)