We just announced to have entered a close partnership with simplyBrand to jointly protect brands and consumers from counterfeits.
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About simplyBrand
simplyBrand was co-founded by Kaufman Chang and Ronnie Ng in 2013, creating a new world for digital commerce wherein brands and consumers are protected from the damaging effects of counterfeit goods. For the past several years, simplyBrand has combined technology with business to help brands protect themselves and their public images.
simplyBrand’s clients include Fortune 500 companies, and the platform connects to some of the world’s largest e-commerce sites — jd.com and tmall.com.
The simplyBrand platform combines AI, human ingenuity, and blockchain technology to quickly identify counterfeit versions of brand-name products and create an immutable, public “blacklist” of counterfeit product vendors.
Oath x simplyBrand
Oath’s decentralized consensus protocol will be deployed on the simplyBrand platform to identify counterfeit products and detect copyright violations to restore health to online commerce.
This partnership achievement marks the beginning of a new era for Oath Protocol, providing thousands of real-life cases to our fast-growing jury pool!
simplyBrand currently handles over 10,000 cases per week and runs several pilot programs with household names across industries.
The purpose of our partnership is to increase the accuracy of counterfeit product identification to protect both brands and consumers. Together, we will leverage synergies to have even more of an impact in battling fraud, preventing damages, and making online commerce more secure.
Source: SimplyBrand WP
Conventional counterfeit tracking methods are costly because they require high-tech development and continuous upgrades. Using the power of decentralized community voting is a great approach to facilitating big-data analysis, lowering cost, and increasing accuracy.
Together with the simplyBrand team, we are building a v1 web app that will give Oath Protocol jurors access to thousands of real-life cases that occur on the simplyBrand platform and provide increased brand protection to simplyBrand’s clients.
Sample Use Cases
Using automated AI algorithms, simplyBrand identifies products on e-commerce platforms that appear to be counterfeited.
Oath Protocol is connected to simplyBrand via APIs, and Oath Protocol jurors can participated in cases to review the flagged products and, after considering key info like shape, color, logo, etc., vote on whether the product is authentic or replica/copy.
We expect the first test cases to go live on the Oath Protocol platform in the next few weeks, and we encourage you to stay up-to-date on our announcements and be the first to find out when you can start reviewing cases and earning rewards!
simplyBrand’s token pre-sale is currently live. Learn more about the special pre-sale deals on their website, simplybrand.io.
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