The social network Path officially states that its services will be stopped soon.
This statement was conveyed by Path through his official Twitter account. "The Last Good Bye!"
Responding to that, Path users who are still left suddenly reminisce with memories when they often share activities on social networks that are identical to the red color.
Some share screenshots of some precious moments on Path to the Instagram story sharing feature.
There is also a crowd of people thanking you through the hashtag # Thank you Kath on Twitter.
Animo was fairly large to make the hashtag become the first position of Twitter Indonesia trending topic.
WINDING THE CONCEPT
Seeing the phenomenon of the closing of this Path, social media observer, Nukman Luthfie, called this a Path error in the past. "His mistake is to deny the concept himself," Nukman said via telephone Monday (09/17/2018) night. Path added a quota of friendship that was originally only 150 to 500 accounts. This addition is due to pressure from Indonesian users to increase friendship quota. Naturally, because the biggest Path users are in Indonesia. In fact, it is this differentiation that makes many social media users, especially in Indonesia, switch to leaving Twitter and Facebook to Path. Path is considered to be more personal so that someone can share and express anything without worrying about being read by someone who is not so familiar. Because, uploads on the Path are only seen by the people closest to them. In addition, Path did not issue any innovation when several competitors began to emerge, such as Snapchat and Instagram which had a variety of new and fresh features. "He has no additional features to anticipate the arrival of Snapchat and the development of Instagram. Moreover, Instagram has become more like Snapchat, right. Yes, it's difficult," said Nukman. So it's not a strange thing when now it's being abandoned. Path no longer has the advantage when juxtaposed with other social media. "Path's main advantages are 150 close friends, that's all," said Nukman. However, it no longer exists. Nukman said, the closing of the pure Path was because the application had been abandoned by its users. "It's no longer economical. It's no longer possible," he said.
PERSONAL
At the beginning of its presence, Path comes with offering interesting differentiation.
Its position as a social media that is very personal is different from its competitors at that time, Facebook and Twitter.
This is based on a psychological theory which states that an individual can only be close friends with a limited number of people, namely a maximum of 150 people.
Path is present and is the answer to Facebook's weaknesses where the friendship limit is so loose.
An account on Facebook can have friends up to 5,000 accounts.
In fact, only a small number of accounts are well recognized.
"When Path came it was greeted with great fanfare, because people needed to be free to talk, free to chat with only 150 people without disturbing the others," said Nukman.
"Yes, that's good, when it appeared excited, many moved there," he said. (Luthfia Ayu Azanella)