Mother Theresa was once declined to march in an anti-war demonstration. When chided for her absence, she responded that if it had been a demonstration FOR PEACE, she would have been in the front lines. There is much we can each do to promote a peaceful world. I've heard it debated for decades now, "Why do we have a Department of War and not a Department of Peace?" Rather than answer that question, why don't we move from what is 'bottom line' profitable as a goal to what is sustainable in all our relations? This post sounds like you're headed in that direction. Bravo!