Persona, Digitize Yourself

About Persona

Persona represents the solutuion for identity management, aligned with the latest data protection regulation. By using Persona, individual spends less time updating their data and service providers can access the lastest version of the customer data. Persona is design as a decentralized application with no single point of failure, keep all records encrypted.

Persona Features

Single Identity Management stress-free
Persona harnesses the power of blockchain technology for hassle-free identity management. It’s like a single sign-on for all the websites you are already using. And the source for the future web application you’re not using right now.

The community is here to support you
Your digital identity is based on cross-verification made by multiple entities. Search for Persona notaries near you and get your identity check up to 90%. The rest of 10% is based on a KYC process performed with a corporate partner (a service provider that you are already enrolled with).

Your personal details are yours, and yours only
You are the de facto owner of your data. Therefore, in order to have access to a service or device, you need to explicitly agree to share it. The party entrusted with this kind of data is supposed to take all the necessary actions in order to protect it and protect you.

You are in the center. Let’s build from there.
Persona is about you and your interaction with the outside world. You’ll be able to create your own halo based on your data: medical records, fitness progress or social media accounts. You’ll be able to give access or revoke access to your details as you please since they’re yours.

Persona Main Goal

To leverage on identity management service for the individual based on what the blockchain technology can offer.
To protect individuals personal detail. While it is obvious that individuals need to provide their detail to various entities, they have no control over it after sharing.
To empower each person and to give them power on what it shares and with whom when it comes about their identity and private details
To allow entrusted third parties which with private details to enrich their service by offering trust as a service.
To prevent fake news, by providing a decentralized identity management system.
To streamline onboarding process since an individual might be already checked by some entity enrolled in the system.

Persona is KYC Types

Persona will have to confirm the authenticity of documents and identity of the people applying to be checked. The people who offer verivication service will be displayed on the Persona website. Each verification brings a person at least 5% closer to a fully verified profile. The professional KYC represent the process that an individual goes through when they engage any entity that requires an identity verification process.

Security and Data Safeguarding

When registering with a provider, the physical presence of the individual is a prerequisite in order to share their data with the company. Persona is composed of three segment:

The blockchain which holds the transaction data and IPFS for storage
A web app and dashboard for individual to use
A mobile app which help data management

The mobile application’s security is based upon :

PIN-based login
Optional fingerprint scan

The web application’s security:

2FA Authentication

By saving the user data on the blockchain and not a centralized application/server, Persona offers the first CaaS (Customer-as-a-Service) solution on the market. All document uploaded by the users are encrypted using their private key before uploaded and distributed through the IPFS.

Technology And Architecture

Blockchain Design
The Persona Blockchain represent DPoS system with 51 delegates wich makes use of the Ark technology. Based on the technical description of the Ark blockchain ai as follow:

DPoS (Delegated Proof of Stake): 51 active forging Delegates, and Delegates selected by vote mechanism built into DPoS.
100 million PRS – Seeded Genesis Block
Multi-signature accounts
The block reward and inflation graph are ilustrated bellow

Persona will deploy their own blockchain, called The Persona Blockchain that has the following characteristic:

DPOS blockchain with 51 delegates forked out of the Ark blockchain
The blockchain will be public and will feature interoperability with other blockchains through Smart Bridges
Persona will integrate natively, at a blockchain level, an IPFS-like solution for sharing documents and files between users.

The web components of Persona is build using the following technology:

NodeJS (for server side)
React (for front-end)

Onboarding And Data Transfer

The user onboarding represent their first interaction with Persona. The onboarding will be done in a face to face manner, by a notary. When a document between two individual who are using Persona is issued, a notary can create a hash of the content and publish on the Persona blockchain.

Persona Token

The PRS token is an utility token that is used by platformin order to issue verification. The verification price will differ based on the complexity of the verification.

Token Allocation

70.000.000 PRS allocated for the TGE
15.000.000 PRS allocated for the composed of the co-founder
12.000.000 PRS allocated for the the Persona Startup Funds
1.000.000 PRS allocated for the advisors
1.500.000 PRS allocated for the bounty
500.000 PRS allocated for the escrow service

There are 70.000.000 PRS allocated to the TGE, split into one Private Sale and three-phase Public Sale, as explained below: