Personality is hands down the number one selling tool, a person will make their mind up in the first 20 seconds of talking to you and they will base their decision on no information whatsoever. When a sales person begins the conversation by talking business they will run the customer off, but when the Sales person opens with words that are personal and relatable they will most always get the sale. Empathy is next in my book, the only way for the sales person to present a practical application for the product they are looking for is to LISTEN. When you listen to the customer, they will tell you what they really want, and maybe even why. When you stop and consider what is best for the customers situation and base your advice on that it shows that you care. This in it self takes some Self~motivation and this is a great quality to have in any aspect of your life or business. If this person even wants to “keep their job” they need to develop their skill in sales. And, if they want to sell something not in a grocery store then they really need to master their craft and show some real self~motivation. Resilience can be easily misconstrued when it is taught to not take NO for an answer. Instead practice resilience in not letting a customer walk away dissatisfied. If you don’t have the product that they really need, you should point them in the right direction even if it is to a competitors store. Honesty and concern for the customers needs will bring them back and create loyalty. Optimism is the spirt that drives us to maintain our self~motivation, to remain steadfast in our resilience, to use empathy as a tool to help others. Your Optimism is your ability to see the opportunity for success in any situation.