Sometimes less is more. We can write all day and as much as we want. The type-writer is smoking from my little fingers at work. Sometimes you get someone interested, and sometimes you don’t. Sometimes sex sells, sometimes it.. wait a minute seems like that always sells.
I prefer not to use sexualized imagery.. but that’s just a preference - I have a daughter and a wife.
The greatest impact isn’t always made from the research we do. Sometimes we just have a feeling heart and we share that. We can connect with any human with a heart. We can summarize so many things using one-liners, and pictures to match.