Most humans need to be instructed how to comport themselves. It is not so much that "liars" are rewarded, as much as those who can provide decisions, or even semblance of decisions, are honored. The problem with "truth" tellers are that they either offer no solutions, or inform the muck that they are responsible for their miseries. What the masses need, and want, is someone to decide for them how to live, work, and think. If I threw sand on the floor and told the masses that it was grain, the fools will peck at it and convince themselves that the sand is nutritious grain. What the human heart truly desires is a worthy master to serve, who will provide security, prosperity, and purpose. No one truly wishes to be responsible for their fate and circumstances.