KIDS
BARBIE NEWS! Barbie Has Undergone Another Makeover.
By Melissa Gould, at SoWhat?
February 22, 2018
Photo Credit: Mattel
Mattel has revealed a new look for Barbie. The Tomb Raider Barbie Doll will be released in March, with pre-sales available now. Barbie's new look is sure to get people talking - she is no stranger to controversy, in fact, for some she epitomises it.
The original design for Barbie was based on the German call girl Lilli, a comic character. Her representation was dictated by stereotypical gender roles, and an unrealistic aesthetic.
The latest Barbie design glorifies the mass-murdering action character Lara Croft and markets the character for younger audiences.
Some argue that Barbie is becoming more progressive, would you?
Photo Credit: Mattel
THIS ARTICLE IS AN ORIGINAL CONTRIBUTION
Author: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.
Dr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.
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