Bitch Bitch Bitch ... The uses for the word is endless today. Most importantly, bitch now means a powerful woman-- not a bossy or bratty one. It can be used as a sense of empowerment. Being a ‘boss ass bitch’ is a great thing! It means that you’re tough, you can take on the world, and you’re going to get stuff done. Although it still has a vague sting, it is almost not an insult to be called a bitch. It all depends on your personal outlook of the word. So go ahead, call me a bitch. I might just say thank you.