In 2018, if you don't have a coin somewhere in your business processes, or at least a dash of blockchain, then you're out. You're obsolete, so last year, so out of business.
I confess that when I saw this news about Kodak launching their own token, I checked twice the domain, fearing I'm on theonion.com. Alas, I wasn't, and this is for real, Kodak will really launch their own token.
If you want to know a bit of the logic behind this move, here's what Kodak CEO, Jeff Clarke, said in the above news:
“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem".
The ICO is planned to start at the end of this month and it will be available:
to accredited investors from the U.S., UK, Canada and other select countries
I'm still curious how this will play out, though, as the news doesn't give any technical details, but it does give a link: kodakcoin.com. So if you want to know more, check out that link and, in the meantime, dust off that old camera, you may be richer than you think.
P.S. Apparently, after the news broke out, Kodak shares are up by 120%.
I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me 
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