Pre-Photokina race is getting hot! Today Fujifilm presented highly anticipated X-T3, APS-C model of their top T-line…

Unlike the Canon, Nikon and Sony, Fujifilm nailed their mirrorless line just as it should be from the beginning. So now they can do an incremental evolution fully listening to their users and polishing their products through solving complaints. And above all, comparing it to X-T2, they have lowered the entry price of the new X-T3…

• 26.1MP X-Trans CMOS 4 Sensor with primary color filter
• X-Processor 4 Image Processing Engine
  -- Capable of 4K/60P and 10bit output
  -- Features 4 CPU units
  -- Startup time of 0.3 seconds (Canon EOS R has 0.9 sec!)
  -- Shutter time lag of 0.045 seconds
• High-precision, 0.5-inch, 3.69 million dot OLED color viewfinder
  -- Viewfinder magnification of 0.75x
  -- Wide viewing angle (diagonal 38º and horizontal 30º)
  -- Display time lag of just 0.005 seconds, refresh rate of approx. 100fps
• 425 focus points covering almost full size of sensor
• Extended ISO, Auto, 160-12800 (expands to 80-51200)
• Robust weather resistant magnesium alloy body
• Continuous Shooting
  -- 30fps [Only electronic shutter, 1.25 x Crop ] (JPEG： 60 frames Lossless compression RAW： 35 frames Uncompressed RAW： 33 frames)
  -- 11fps (JPEG: 145 frames Lossless compression RAW: 42 frames Uncompressed RAW: 36 frames)
  -- 5.7fps (JPEG: endless Lossless Compression RAW: 62 frames Uncompressed RAW: 43 frames)
  -- Pre-shot: Approx. 30fps [Only electronic shutter, 1.25 x Crop ] (max. 20 frames while half press, max. 20 frames after full press, total max. 40 frames)
• Dual SD memory card slot (UHS Speed Class 3 or higher)
• Built-In wireless 802.11b/g/n + Bluetooth 4.2 LE
• Same NP-W126S lithium-ion battery with extended battery life to 390 shots
• $1499 (body only), $1899 (w/18-55mm lens)

Fujifilm made improvements in practically every aspect of this camera making it very desirable machine for video production, comparing very well to Panasonic DC-GH5. Here is Jordan Drake of dPreview.com with his new love:

So, is it worth to invest in an APS-C system when all the big corporations go FF mirrorless? Absolutely. Fuji has made an impressive system with a dream control layout, superb picture quality and brilliant optics. Just look at the first impressions conclusion of the dPreview team:

At a time when Nikon, Sony and Canon are trying to push enthusiasts into their full frame mirrorless systems, Fujifilm is providing a credible alternative for photographers who don't want the cost or weight of that format. And, with both a 33mm F1.0 (50mm F1.5 equiv,) and 200mm F2 (300mm F3 equiv) on the roadmap, there will be ways to minimize the difference.

For a lot of people, myself included, the APS-C format lends itself to offering a well-rounded range of video and stills capabilities. And with the X-T3, it's possible that Fujfilm has released the camera to wrestle-away the D500's APS-C crown.

Taking the APS-C crown from the nikon D500? Can’t imagine better compliment 😊

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