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We live in a rapidly changing world where technology has changed a lot and one of the hardest hit areas is the media.
And the core of the media presentation is photography, but there have been many discussions about the slow death of photography.
But is it true?
The old method of photography could be confronted with a mass extinction coming from a world in which analogue cameras and photo labs were bombarded. Photographed high-speed photographs could be uncomfortable for the elderly
The main culprit of this extinction is Instagram with other back trailers. The truth is that photography is not dead, it becomes more important over time
What we are experiencing now is a simple change in the support base
The digital world of photography is evolving over the years. The cost of digital cameras is falling and smartphones are getting better and better when it comes to pictures they can take.
A strong camera has become the point of sale for smartphones and no company is doing well, like Apple.
Smartphones now make better pictures and the wide range of filters can make an amateur look like a pro. Mobile apps like VSCO and SnapSeed have become a weapon for photographers to capture as much light as possible
There is also the current possibility that photos are sent only with the setting of a finger anywhere in the world. According to the Hoot Suite, Instagram users download an average of 95 million photos and videos per day.
For someone who is not a photographer, this may sound normal or trivial, but for photographers the number is very intimidating.
To compete in a landscape like this is like swimming in a sea of black and white while using a tux
This large number means that many photographers around the world have problems selling their work to potential customers.
If it is true that photography is not dead, the old economic model is definitely dead. The sad thing is that today's generation will have difficulty cherishing the old form of the fine arts.
We live in a time when one photographer has to use multiple hats in another to survive. One of these hats is the role of a digital provider. Digital marketing is very important if you are a photographer and the main source of customers for photographers is moving from individuals to companies and in some areas this change is already complete
This is because Facebook and other social networks (say Mark Zuckerberg) are becoming more aggressive in order to promote more paid positions. Organic publications are at a historical minimum
As a photographer, you need to learn how to reach more potential customers with email marketing.
Visual storytelling becomes more important as the days go by. There is a lot of noise in the online area and believe me, that's good news for photographers. Companies will have professionals who communicate the philosophy of their brand
Then, as a photographer, you have to start improving to serve business customers.
Another hat that you should use as a photographer is that of a web designer. If you have money to hire a professional web designer, do not worry, but if you can not do it, it's a skill you need in your pocket.
Your portfolio website should communicate the value of your brand to potential customers
You need to use clean typography and communicate the story of your brand with compelling imagery and videos. This speeds up the interaction on your website and ensures that follow-up visits continue
Photo galleries and slideshows are hypnotic to visitors if done well
Another important factor is optimizing your website for mobile devices, as most of the traffic comes from mobile devices, a large percentage of people access the Internet through mobile devices (51% in some regions) and do not optimize your site. for mobile devices. fatal because there is a risk of losing 40% of potential customers
thank you for reading.
All images downloaded from Pexels A free source of pictures
