When the first iPhone came out, it was revolutionary.
It provided so many functions in the forms of apps and people went crazy. What was even amazing was mobile photography started to become a trend. Famous photography Chase Jarvis, started promoting the sh*t out of mobile photography with his iPhone app called "Best Camera" and his book "The Best Camera Is The One That's With You". That was like in 2009, all before Instagram even existed! The Best Camera then had a community of more than 1 million people!
Thinking of it, if he sold his Best Camera app to Facebook or Twitter or any gigantic tech companies, he would have made BILLIONS! The real story was, the codes were hold back by Chase's developer and eventually it died off. And tadaaa.... Instagram came about and the rest was history.
You can check out Chase's story here: