My participation in #photographysteemyaward

'Take off your mask'

Hive account@jackjohanneshemp is the creator and executor of the project 'take off your mask'
With the project 'Take off your mask' the artist Hive account@jackjohanneshemp asks the viewer the question
What is the influence of advertising on forming the social norm?

Objective 'Take off your'

With 'Take off your' Hive account@jackjohanneshemp wants to start a social debate, about what is and is not possible in advertising or media. Because too often the female body is used as a sales instrument And slogans and symbols are often used to promote an opinion or product.
With the artwork 'Take off your' the artist Hive account@jackjohanneshemp tries to get the spectator to take off their mask and Hive account@jackjohanneshemp tries to encourage the viewer to think more for himself.

Techniques

The artist Hive account@jackjohanneshemp uses photography and photo editing as an instrument. And uses certain taboos and media hypes as a subject.
The artist Hive account@jackjohanneshemp also uses advertising techniques as a technique to promote his artwork. This can be done by using the same promotion techniques as a traditional advertising world. Techniques such as advertising panels and printed flyers.
The artist Hive account@jackjohanneshemp also tries to use the recognizable colors of old paintings such as Rembrandt's, so that it looks like these photo edits have been made in the same period as the paintings by Rembrandt.

Explanation 'Take off your'

Where the gas masks and nakedness, the taboos symbolize.
Is the man in the photos the symbol for the media. And the models serve as a symbol for the viewer of the media.
With the work 'Take off your', where the artist Hive account@jackjohanneshemp printed photos on banners measuring 2m x 2m.
The artist Hive account@jackjohanneshemp tries to see how the viewer reacts to the advertising.'take off your mask '.

Original work of Hive account@jackjohanneshemp