In October, notorious 'frenemies' Lord Sugar and Piers Morgan challenged each other to a weight loss contest.
And on Tuesday morning it was revealed that The Apprentice star had beaten Good Morning Britain’s anchor, leaving competitive Piers a little red in the face.
The duo had agreed that the person who lost the least weight would donate £5,000 to Great Ormond Street Hospital.
On Tuesday's weigh-in, it was revealed Lord Sugar had lost a whopping 19lbs, while Piers had lost 8lbs.
Despite Piers trying to claim his loss was due to an increase in muscle, resident doctor Dr Hilary revealed Lord Sugar’s percentage loss was also higher, 9.54% to Piers’s 3.48%.
After chanting 'loser' repeatedly at Piers, Lord Sugar proved a worthy winner, opting to donate his £5,000 to Great Ormond Street as well - making it a £10,000 donation overall.
He told the charity’s representative: 'I’m so pleased, bring me my cheque also… you can have that one also.'
Piers conceded defeat: 'Well played Lord Sugar, you win, I lose… I’m staggered, I’ve lost any weight. I’ve lost 8lbs. I’m quite happy about that. It’ll probably get me a dvd deal to lose weight.'
He then admitted: 'I’m going to go straight and have the biggest fry up you’ve ever seen.'
It was Dr Hilary who delivered the final blow to the pair however, adding: 'Can I give you some bad news? You’re both still overweight.'
Albeit for a good cause, their challenge wasn't without its fair share of insults, as Piers and Lord Sugar entertained viewers by bringing their playful spat onto the small screen in October.
Show host Piers had mocked Lord Sugar over his weight and asked the star if he had put on a few pounds, leaving his co-host Susanna stunned and quizzing whether it was 'appropriate' for Piers to comment on his guest's appearance.
Piers had joked to Lord Sugar: 'Are you chunking up a bit?' prompting the businessman to confess he had 'indulged' over the summer, as he replied:' I have put on 18lbs.'
Although, Lord Sugar didn't seem fazed by Piers' abruptness and hit back by branding the news reporter a 'beached whale'.