The Steemit social network is one of the most significant blockchain experiences in the social 2.0 environment, an interesting combination between the characteristics of these new forms of digital communities and the potential of distributed accounting technology (DLT). Its blockchain has a new tool that will allow the creation of tokens, called Smart Media Token (SMT), and APPICS , an Instagram-style social network, will be the first to take advantage of this element.
APPICS is a mobile social networking application that runs on Steemit's blockchain and was created with the full support of Steemit Inc., in which, as in Steemit, users receive rewards in cryptoactives when creating and expressing opinions. on contents of the platform. The difference is that APPICS focuses on the instantaneous exchange of tokens, specifically rewarding the creation and consumption of visual content -images and videos-, similar to that posed by Instagram, according to a post shared in Steemit .
“APPICS permite a todos los usuarios ganar una participación justa, así como influencia en la red, a través de un token de recompensa (XAP) (…) APPICS es una revolucionaria aplicación móvil social que permite a cualquier persona sin conocimiento previo de cifrado beneficiarse de la tecnología blockchain sin esfuerzo”, como se lee en su whitepaper.
De esta manera, el protocolo Smart Media Token contará con su primera aplicación práctica de la mano del ambicioso proyecto APPICS, que busca poner blockchain al servicio de los creadores visuales a nivel global. La plataforma fue fundada por Tony Winchester, un reconocido usuario de Steemit por ser parte de los primeros mineros y negociantes de Bitcoin, quien ha enfocado su atención en las potencialidades de las redes sociales y los influencers; Uma Hagenguth emprendedora especialista en la transición digital de negocios; y Sandro Ieva, quien ha trabajado con blockchain y también en la creación de sitios web y contenidos visuales.
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The platform will have a total of 15 categories : e lifestyle, travel, music, fashion, makeup, games, sports, fitness , dance art, comedy, news, food, technology, charity. The latter will allow projects and users to raise financing campaigns, generating resources for their charitable objectives through the creation of visual charity content.
In addition, there will be 4 extra categories to empower the APPICS community : "popular", which presents content trends; "Challenges" consisting of viral tendencies collected by the community; "Live" where users who are broadcasting live and finally, "welcome" where new users have the opportunity to highlight their first publication to gain popularity.
The project will offer an Initial Currency Offer ( ICO) in the coming weeks, although neither the date nor the sales scheme of the APPICS coin token (XAP) has been specified.
SMT, A TOOL FOR CONTENT MONETIZATION
The aim of the Smart Media Token is that any of the more than 350,000 users of the platform can create their own token similar to STEEM in the blockchain of the social network, as established by Steemit CEO Ned Scott through a published post in your account on the network . Unlike other protocols for creating popular tokens, such as Ethereum's ERC-20 , the SMT allows " that content companies take advantage of these tokens by aligning incentives between users and applications," according to the whitepaper .
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According to the SMT whitepaper , this model of tokenization has been tested by sites such as busy.org, chainbb.com, dsound.audio, dtube.video, as well as Steemit, with a monetization process "never seen before". And now, APPICS is proposed as the first application to specify the launch of its own SMT token.
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