Nowdays, social media take an important influence in United States election, Donald Trump as President-elect said that Facebook and Twitter is the key of his victory. In the meantime, Facebook accused support Trump in election time and accused of spreading false news. CEO Mark Zuckerberg object to the allegation and said that more than 99% news in Facebook was original.
But recently Facebook was horrendous the world and proven data of 50 million member leaked for winning Donald Trump in US President election. New fact told that Cambridge Analytic (CA) Issue use 50 million of community data and got it from Facebook. A part of data got by paying, and other one got freely, said Hackernoon.
But the data will not useful if not process properly, so it need analysis software to convert become needed data. RadioAustralia.net.au said, CA used AI for analyzing millions profile of Facebook users and success got their psychology profile.
This statement came from CA officials, Alexander Nix and broadcasted by Channel 4 news office.
"We do all research, all the data and analysis, all was targeted. We also do all digital campaign, campaign in television. We get this strategy from the information that we process," said Nix, who now already fired from CA.
They used Facebook Advertisement system to show the content to user in US, from this way, they got the data and psychology profile of Facebook users. They looked for who support and not support Trump, then the advertisement with Trump ‘advantages’ will sent to user who won’t or hesitate to choose Trump in election.
"They think that Donald Trump lose 3 million voices but still win in election, all is depend on the data and research. We do campaign in right place, make a choice decision of swing-voters move and change their mind from Trump haters become supporter in Election Day was coming. That’s how we win the election," explain Chief Data Officer Cambridge Analytic, Alex Tayler.
Nix also said that their company use email system that can be broke or loose after reading,
"No one know that we have it. We use Proton Mail which can break the email after some hours it read by user. After sent, then read, 2 hours after that the email was gone. There is no evidence and document in the proceedings.” Said Nix.
Source: metrotvnews.com, viva.co.id