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Public opinion is very very important to development in any government which is Public opinion plays an important role in the political sphere. Cutting across all aspects of relationship between government and public opinion are studies of voting behavior. These have registered the distribution of opinions on a wide variety of issues, have explored the impact of special interest groups on election outcomes and have contributed to our knowledge about the effects of government propaganda and policy.
Contemporary, quantitative approaches to the study of public opinion may be divided into 4 categories:
quantitative measurement of opinion distributions;
investigation of the internal relationships among the individual opinions that make up public opinion on an issue;
description or analysis of the public role of public opinion;
study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media.
The rapid spread of public opinion measurement around the world is reflection of the number of uses to which it can be put.
Public opinion consists of the desires, wants, and thinking of the majority of the people; it is the collective opinion of the people of a society or state on an issue or problem.
This concept came about through the process of urbanization and other political and social forces. For the first time, it became important what people thought, as forms of political contention changed.