Large outdoors brands such as North Face, Patagonia and REI will not be advertising on Facebook or Instagram (owned by Facebook) because they think Facebook hasn't done enough to counter hate speech and "misinformation". This is done as part of the Stop Hate for Profit campaign. Source
I wouldn't be thrilled if Hive became hate speech central. Conspiracy theorists have already discovered Hive to a small degree. More power to them. I'm not into conspiracy theories myself but suppressing discussing them is much worse. I don't care if there's bullshit on Hive unless it's of the really harmful kind. Then it's up to the stake-holding community to demonetize it.
I just saw someone I know talk about this on Facebook. That person is always going on about "the green left" and how evil they are. His rants are somewhat tiresome as is too much of what passes for political commentary these days. Politics have degraded into identity politics which is a form of tribalism where taking arguments made by the opposing side seriously is becoming increasingly rare. The Looney Left and the infiltration of the top universities in America is what led to Trumpism as a reaction. I find Trump an incompetent buffoon and I've seen otherwise intelligent people trying to explain away the humongous embarrassment the man is. But it has been difficult for sane and normal conservatives to be proactive under the relentless PC propagated by the Looney Left. This is what identity politics a.k.a. tribalism looks like and it's ugly. Every foreign adversary of America, Putin in particular, is having the time of time of their lives with the idiot at the helm.