The sad truth of where power lies in politics today is that Cambridge Analytica didn't work for political campaigns but that political campaigns really worked for Cambridge Analytica, because Trump's, Leave's roles were - perhaps unknowingly - not to be borne aloft to victory by underlings at the firm but to act as stooges to rally, recruit more and more citizens to be crunched in the firm's matrix and spat out as a model voter, pliable citizen and captive consumer, a purpose for which corporate information management has been using political campaigns for well over a decade. Data and advertising companies already have long established and vastly more significant income revenues from the constant use of their software by other means than having to depend on single political commissions to get by. A commission like Trump's or Leave's merely sanctions the act of harvest, a mass reaping.
Corporate data management portfolios have, over time, edged closer and closer to the architecture of political power, to the extent the two are fast becoming indistinct, a single power complex. Silicon Valley is increasingly deployed as a strategist, and in turn campaigns enrol them to lobby us in such a way as to recreate our "psycho geographic profile" to fit their model. The idea of elections in days gone past was that, accepting of course it fast became the norm not all candidates abided to the norm, that candidates nonetheless made an earnest pledge for a mandate on which they would be judged by the public and ultimately be rewarded or punished at the ballot box, not that the electoral process would become a spectacle in which dishonest promotions to audiences would be used to nudge and steer them towards well advertised ideas.
Why has this change occurred? The advent of transnational informational capitalism meant centralised hierarchical networks of IT experts like Silicon Valley could pursue their own selfish agenda, namely self enrichment, the most direct and obvious means to that end being to sell the data we so willingly impart within their software within a culture of what I call "consensual coercion" that has taken over our lives. That is, a lifestyle of unnecessary transparency that is promoted to us through social media and, longing for acceptance, we do it, cultivated, nurtured, fed by big business. Lots of companies have high stakes in our penchant for carelessness with data and have long sought for us to give it up by latent or patent means.
To understand the reason detat of Cambridge Analytica and, by proxy, contemporary political campaigns we have to move backwards to the inception of consumer psychology, the art and science of manipulating the minds, emotions and desires of citizens to generate intended economic outcomes.
As partisan wings of the liberal media stage manage and rehearse their response to the Cambridge Analytica scandal to get their verdict on which breach was worse in first, to best frame events to the advantage of their partisan agenda, the world becomes ever more deceived and confused about precisely how far, how deep, how rancid the rotten corruption runs. Scapegoating Trump alone for the scandal not only ludicrously attributes the misuse of the politics and economy of information management - based on complex mathematical modelling and research - to him but moreover overlooks the social and historical context of these revelations.