I feel he is, as Tony pointed to, reflecting the collective shadow - but more than that he is tapping in deliberately to the brainwashing that Americans have gone through - in this case it is the 'win, win, win' strategy to replace the vacant 'hope' strategy of obama.
Maybe I will run for president on a 'Bonus' Strategy - everyone loves a bonus!
RE: The Whistleblowers (Series): #20 - Donald Trump's Biographer Comes Clean On Lying About Trump's Character For Money: "Trump Is A Habitual Liar, Has A Memory Of A Goldfish & Is Only Interested In His Own Image, In 'Winning' & Self Aggrandizement".