Tube8, an adult entertainment platform, is adopting blockchain and tokenization technologies in order to reward visitors with cryptocurrency for watching videos on their website.
To effect this process, the Pornhub subsidiary is partnering with blockchain platform Vice Industry Token (VIT) for the total tokenization of the website. This is a collaboration that will make it possible for users to get paid for engaging in activities on the Tube8 platform, such as streaming and interacting with videos. The partnership was first reported by TheNextWeb.
This development, when launched by the end of 2018, will put the entire Tube8 platform on the blockchain. It will also establish Tube8 and the first adult entertainment site to adopt token-based rewards and payment for website visitors.
While commanding a traffic volume of 150 million visitors monthly, this collaboration could turn out to be one of the most significant entries of blockchain into the mainstream. Although adult entertainment retains the reputation of early adopter for blockchain, introducing a reward system unto such a huge platform cannot go unnoticed.
Robin Turner, a Tube8 spokesperson describes the event as a paradigm shift and an achievement of a longtime pipedream.
“For as long as I can remember, getting paid to watch porn was always a pipedream; one that was always dreamed about, but never fully realized. Now however, with the introduction of VIT, we are marking a paradigm shift in how people consume adult entertainment. As opposed to having to fork over money to consume content, which some sites require, our users will get paid to consume our free content. The more they interact with our videos, the more money they earn.”
This development further establishes VIT’s presence in the adult entertainment industry, albeit for contrasting reasons. While Tube8 celebrates it partnership with the platform, there is an existing legal spat between renowned adult entertainment company, Playboy and this same VIT over non-fulfillment of a partnership contract between them a few months ago. None of this controversy was mentioned though in this latest development.
Cryptocurrency in online pornography has been touted to be a suitable implementation. The reason for this may not be far from the level of privacy which the transaction processes provide for its users. Considering the pseudo-secret nature of the adult entertainment industry, introducing private and relatively anonymous participation systems will definitely have a significant impact on the industry. More so, even with the reward, rather than subscription model being introduced.
According to Turner, VIT offers Tube8 a way to reward their viewers by monetizing content through the VIT protocol. However, before users would log in, watch a few videos and leave, VIT incentivizes them to create an account and interact with the content to generate Vice Tokens.
When implemented, this collaboration will surely chart a course for other several similar platforms that are designed to render incentivized services to users. Hence, the benefits of this development to the blockchain industry as a whole will most likely surpass the present individual goals and targets of the primary participants.
Source: https://www.ccn.com/pornhub-subsidiary-tube8-wants-to-pay-you-cryptocurrency-to-watch-porn/