Just think about it.
I am a content creator on Hive, a fairly successful one. I don't get $40 in rewards on every single publication I make. Some of them go semi viral inside our little ecosystem and the rewards end up being nice, some other posts I put out don't get even a single comment, but overall I do fine for myself, I can't complain. After all, if I make on any given week a couple dozen dollars after curation taxes and hive power rewards, that's more than enough to sustain myself and even save some money considering the type of economy I live in.
I don't have a lot of Hive Power, I've had to power down and sell my bag a couple of times and I've had to start from zero. I don't have a lot of Hive Power because I can't afford to stack or let my tokens sit in my wallet, generating me a nice 10-20% APY just by consuming content.
I depend on my Hive rewards. Hive is my main income. Hive is my job. It doesn't affect me if the price of Hive goes up or down, or at least not in the way I understand it affects me, because after all, the price of Hive doesn't influence the way I see the ecosystem. As long as I generate post rewards and I don't have to worry about what will happen the next month in my house, I am completely fine.
If the price of Hive goes up or down, it's all the same to me, I don't even own enough Hive to consider a 10x a life changing profit making, or to deem a -90% price drop a severe harm to my net worth. After all, I have no skin in the game and there's little to no incentive for me to promote the Hive Blockchain to the masses.
Isn't that like, a job for a Marketing Expert and the DAO? As a plankton, there's not much I can do for adoption, and even if there was, I wouldn't do it. What for?
Or think about this
I am a proficient writer on the blogging side of Hive. I have my circle of friends who support my content and I do the same for theirs. We do very well for ourselves. I understand tokenomics and crypto to a point where I see the value of holding and stacking Hive, and I know enough about economics and finance to know that hedging against FIAT through a currency like $HIVE is a good bet, or at least I've read about it enough times from well respected authors that I've come to adopt the same philosophy.
I don't need the post rewards. I am growing my bags through Hive Power and maybe even through HBD, or maybe I use the HBD to diversify; after all, that term in crypto is very popular and I understood it perfectly to a point where I've adopted it. Either way, I don't need to sell the crypto I earn through my well written, highly supported and a little bit circle jerked content that some times might be pretty good and some times it might not be, but no matter, I will still make my fair share of rewards that I may or may not deserve.
Life is good, my side hustle, the one that will work for me in ten years is going great, my bags are only getting bigger. The bull market will come and the 10x on $HIVE will come.
But there's little to no incentive for me to promote the Hive Blockchain and the blogging side of our ecosystem, that's up to the Dapps and the witnesses and those with a huge, life changing stake, I'm just a small investor that understands Blockchain, Finance and Investing to a degree.
Besides, why would I want competition? My posts are already doing amazingly well and there's no incentive for me to promote the Blockchain. Why would I waste time doing that if I am already stacking a ton of Hive on a daily basis? One day, that stack will be worth 10 or 20 times what it's worth today and I'll retire. In the meantime, I have my well paying job, my good life and this is just my side gig. I am a visionary for thinking like this.
Or just think about this
I am a fucking whale on Hive. I defend the Blockchain and it is up to me to decide what is good, bad or ugly for the blockchain. I don't publish articles because that is for plebeians and the proletariat. I just curate and I enjoy my curation rewards, which ultimately mean nothing to me because I am filthy rich and the 50 Hive I make per day don't even make a dent on my net worth, which by the way it is 100 times more than my Hive net worth.
Promote Hive?
No, that's for the masses. I am already doing my part by investing and holding. If I sell the ecosystem could crumble for a while, my part of the equation is covered by me not disrupting the market, defending the reward pool by distributing it as I consider it best, and I already do a lot in terms of curation and inflation distribution.
Let the middle class to the hard work, the manual work, the promotion work.
I understand the benefits of mass adoption and how it will affect the price of Hive if we somehow 10x our userbase in a month but honestly, I have a lot more profitable things to do than to promote my pretend money playground in web2.
This wasn't a jab at anyone, I just freewrite and vomit my thoughts and some times I compose good posts, some times I don't, but believe me, I just imagined three characters and added every stereotype there is in crypto, and then described them in first person.
But to be completely honest, I don't think those three depictions are far from the truth, a harsh and raw one, in our Blockchain. A Blockchain that is one of the best out there, with a Tech that could compete with any Top chain, a community that could kick the butt of any other in the space, and a decentralization and tokenomics that should have put us at the top 20 in terms of Market Cap to say the least.
And yet, we are not getting adopted.
A personality on Twitter asked this simple question: Who's building decentralized reddit?
Only a handful of people from Hive replied. Then 
Why isn't anyone from Hive replying to this dude? Why are we not promoting Hive to the masses?
Well, perhaps the answer is in this post above.
Perhaps there's little to no incentive apart from mass adoption that will eventually bring a spike in price. But that's too riddle-y to take into account by the average user.
If there are no concrete benefits, then it doesn't benefit me.
It's like the known example about the people who stash their cash under their mattress, thinking their money will be safe there, completely unaware that inflation will eat up the value of that stashed cash. Because if they keep their money safe, their financial well being will be ensured.
Wen incentives to promote Hive?
A little while ago we had a campaign on Leo Finance, where we put 10k USD from our own pocket - the dapp's pocket, not mine, of course, I don't have that kind of money - and encouraged our users (we call ourselves Lions) to promote Leo Finance to the masses on web2, particularly Twitter, Youtube and Medium.
Those users who wanted a piece of those 10k USD, had to become sort of viral on any of these platforms to become eligible to get a slice of the cake.
400k views on Twitter about Leo content
In less than a fortnight, the Lions managed to get more than four hundred thousand views on Twitter.
The topic? Leo Finance, simple as.
26 Lions achieved more than 10k views on their Leo-related Tweets, some of them even got over 20k views.
Why? Because there was an incentive to promote Leo.
There's a huge post I'm preparing, that I should've published like three weeks ago, about the successes and failures from the most recent Leo Finance adoption campaign, this is just a glance of what it achieved.
But if 10k USD achieved this, I wonder what we could achieve if we allocated a part of the rewards pool to web2 promotion.
The 
It's not too late to start promoting our Hive content on web2 but...