Today it's hard to imagine our lives without the method of mobile communication, and especially without the messenger. Fast, comfortable and affordable. Therefore, the audience of people using this kind of application grows every year. For example, the number of Telegram users has increased from 25 million to 150 million since 2014, and in 2021 it is projected that the users of this messenger will be around 675 million. In this situation, marketers' interest in mobile applications is huge, because there are other platforms for advertising campaigns for a large enough audience. In addition, emotional reactions to such advertisements are higher than advertisements with TV. But, as shown by practice, the implementation of the marketing process through couriers today also has difficulties, because it requires a lot of money and time.
Universal Marketing Company (UMC) is a platform for creating and managing paid content and intelligent advertising in instant messaging, whose tools and capabilities aim to optimize and reduce the resources spent and time for the administration and promotion of this content. The platform function will be implemented using artificial intelligence using blocking technology. Developers try to integrate the Social Media Marketing tool into marketing messages in instant messaging and solve monetization problems for users of the application.
The UMC platform makes it possible to simplify many tasks for advertisers. For example, to reduce the time and budget for communication between channel owners and advertisers, a single entry point will be created for each. For advertisers, statistical information about the channels in certain instant couriers will be available (general information about the channels will be placed by the owner), and with the help of available tools they will be able to choose the channels needed for their ads according to various parameters. After that, you create an application for advertising (you can create your own text or use a template), and after that it is made under an intellectual contract to conclude an agreement about the placement of advertisements between advertisers and confirmed channel owners. Ads can be placed in one channel or on several channels.
I have to say a few words about the role of AI in the function of this platform. With the help of neural networks that can gather information about previous ad campaigns, the required algorithm will be created. Using it, depending on several indicators (campaign budget, number of users to withdraw, channel topics, etc.), AI will create a portfolio of ad placements that can be manually set by advertisers or start advertising on keystrokes according to portfolio requirements.
Maybe there will be questions, for what this is necessary. But using this technology allows solving many problems. Namely - non-compliance with the terms of the agreement between advertisers and channel owners (using intellectual contracts), as well as the problem of cross-border payments by different currencies, because payments will occur on platform tokens. Therefore, the block system makes all processes fast and transparent.
Another very interesting feature of the platform is the built-in purse, where you can store crypto currencies, as well as built-in exchangers through which users can buy internal markers for both phiatic crypto and other currencies.
- Token - UMCC
- Privat Seil - January-June 2018
- Early Session - July 2018
- Token-Seleur - August 2018
- Marker price is $ 0.1019
- Minimum amount of fees of $ 6,255,241
- Maximum amount of cost - $ 22,550,000
- Tokens made - 500,000,000 UMCC
UMCC markers (created Ethtereum blocks) will be the only means of payment in the inner UMC platform. These tokens can be purchased at all stages of the ICO, on the exchange or after placing them in the internal exchangers. This platform displays the percentage of all transactions, and at the end of each quarter, 100% of net income will be sent to UMCC purchase tokens at market prices on foreign exchanges. The purchased token will be burned, and the plan will reduce the price by reducing emissions.
This project does have prospects, given the growing popularity of messengers among users around the world. Of course, the number of ad campaigns in the application will also increase. The developer does not offer anything supernatural, but offers a simple and convenient tool to optimize and simplify the advertising process of creation itself
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Whitepaper: https://umccoin.io/files/whitepaper.pdf
Website: https://umccoin.io
Author: assyfa
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