One thing that I haven't found yet is a "tutorial"-community. Or at least a page that has the best tutorials, is actively managed and explains the HIVE in different grades. A tutorial for starters with very basic stuff, intermediate, and so on. Something that I can send to friends and say "Here, do that and start contributing." I on-boarded one friend so far, and it was quite difficult for both of us. I learned a lot more about HIVE in the process. And I found a few good, but scattered tutorials. Some great HIVE tutorials were in the Splinterlands-Community, leading to more confusion as they're focused on HIVE for Splinterlands.
That would help a lot to promote I think. If it already exists, I'd be super grateful for the link! If not, I'll write my own, with blackjack and whores.
Besides that. Back to marketing. I'm a small-business owner for 10 years now, and I tried many things. In the end, it always comes down to mouth-to-mouth and authenticity. If my products are good, people will talk to each other about them, and I gain more customers. All the paid advertising in the world could not have done what recommendations do. I'm very convinced of HIVE, so I do talk a lot about it. I can't count the times that I say "[...] and I actually wrote an article about that, making the argument [...]" - and I'm only posting here for 6 months now (besides Splinterlands).
As for authenticity, yes, HIVE has some problems with AI and such. But in total, it's still a very authentic platform, something that SOCIAL media was before. All those sharp edges, all those rough patches, that is part of it. When I take pictures of my bread and other products, I never take them in front of a white screen. They're in front of a white wall where recycled and spray-painted containers serve as flower pots. The pictures are just alike the business - not-perfect. We screw things up. The sourdough behaves erratically.
Hive is very human in that way. Very authentic. Too much marketing will attract the wrong people. Those who don't get it. Who are in for the money. From what my HIVE-Mentor told me, there already is a frontend-project in HIVE that did just that, and not much good came from it. I do like your approach, though I'm not using it much yet because my initial experience on reddit was squashed (a subreddit that was supposed to be accepting, but wasn't). Also, it's hard to find good quality content on reddit, there's so much superficial BS. Okay, on HIVE, too, but a lot less than on reddit. At least in the communities I found and like to read.
What you say is correct. One has to put in the work to find the right subreddits to share links in. Not only to spread the word, but also to spread the word to those who care, who fit. I, personally, don't see myself taking the time for that. I still have too much to learn about HIVE. I rather find or write that manual and then inspire my friends and others here in Ecuador, just like memo does.
That said - thank you so much for all the work you're putting in all this! It's impressive how wherever I look, there's always something that has your mark on it.
RE: The cost of directing traffic towards our front-ends