Picking the right investment often requires investing a lot of time into research that involves asking questions, reading whitepapers and generally getting information about the project. Although with crypto, I have also learnt that you can make a quick buck by just going with the crowd to buy a new shitcoin like Shiba Inu and then dumping it real quick on unsuspecting victims.
Sometimes, you don't need either, because all you need is luck that guides you to follow the right people. In this case, the right people are 
At the time of investing, I actually knew nothing about the project and for a while, I even confused it for AAVE. I remember seeing a number of Empoderat's tweets and then enquired if perhaps there was a mixup in the name of the token, as it was similar to AAVE, a token that I regret selling.
It turns out that AVA was a different project and without proper information, I dived headfirst into the project because it was moving upwards at the time. When I purchased the token, it was trading at $0.8 but in a matter of days, it spiked all the way up to the $1.8 range and pretty much doubled my investment.
So there I was, with my money doubled in an investment I knew nothing about. Naturally, my next move was to do my enquiries and again, to get this information, I went back to where it all started; shilling tweets from the usual suspects. I mean trumpman and empoderat.
Getting informed
After a series of clicks and scrolling through their pages, I found myself on the official website of the platform. However, I found out that this was no blockchain or fancy smart contract token, it was a travel agency that offered a real world product.
In case you haven't heard about it, Travala is a cryptocurrency based travel agency that facilitates travel and hotel bookings amongst other things. Through the application, you can easily make payments with a variety of cryptocurrencies that includes AVA, the native token of the platform.
Making a payment with AVA is incentivised to drive demand, so using the token makes you eligible for discounts. This is probably one of the greatest value proposals I've seen so far and I felt at home with the project.
Inject bullishness
After going through all the necessary information about the travel agency, I decided to increase my investment in the platform by buying even more of the tokens. By this time, it was already trading around $2.5, but it honestly felt like a discount.
I know it sounds crazy to think that I spent $2.5 to buy a tone that I originally bought at one-third of that price, but that's just a testament to how bullish I felt about the project. It is a project that speaks to my senses because it offers more tangible value than most other fancy worded whitepapers that I've been privileged to come across.
Another reason I was particularly bullish about this project is that it had the full backing of the Binance exchange. Now I don't know if you use Binance at your neck of the woods but they're kind of a big deal around here.
In fact, finance is pretty much a household name at this point, and according to multiple publications, they are also the biggest exchange in terms of the trading volume. Being not only listed but supported by Binance makes me extremely bullish about the project.
Binance is so interested in this project that only yesterday, they announced that they'll be introducing a mini app within their trading app especially for travala. This is besides the fact that it was already possible to book hotels and flight tickets with the finance app prior, and then the burn policy ensures that inflation is kept at bay.
Binance has always been focused on pushing cryptocurrency adoption to the mainstream, so it is no surprise that they're very interested in this project. On numerous occasions, CZ, the CEO of Binance has highlighted how he only makes payments with cryptocurrency and holds no fiat.
This travel agency now adds to the growing list of things you can do with cryptocurrency. Oh, and payment for travel tickets and hotels adds to the fact that you can decide to lock up your token for monthly dividend paid in travel credit and AVA.
So what we have here is a project that offers actual value by providing travel agency service. However, this is no ordinary travel agency, because it gives you more than just bookings.
There is actual demand for this project and every day, the travala team announce improved records of usage. This is a fledgeling project that will be turning heads in the future and the signs are written in the clouds.
So if you're looking for a solid project to invest in for the long term, then I suggest you look at AVA of travala. Don't take my words for it? Well, how about Binance then? I bet you'll like to be an early investor in a project that is heavily shilled by the most used exchange in the world.
Disclaimer: Not financial advice, even though it sort of sounds like it. I'm just airing my view and to me, it sounds like a no brainer but that's just me.
