The holy grail of crypto is adoption and real world usage. At the moment, the principal use case for most of the crypto tokens is as long (or short) term price speculation. This means that a huge chunk of the tokens are locked up in wallets that will never spend them, this defeating the purpose of the tokens and the entire system altogether!
Of course, it is difficult to ask people to spend tokens if they are convinced that the tokens might be worth many times more in the years coming, but for them to achieve that sort of valuation then people need to be encouraged to move the tokens around! A viscous circle!

My tiny contribution
Well, the big thing would be major retailers started accepting crypto...someone like Amazon, Alibaba or that sort of thing. Seeing as I don't really have any influence with these giant retailers, I have a slightly different route.
Every new year and summer (especially as we have kids that outgrow things...), we have a big clean out of the attic and garage where we have temporarily dumped stuff. Often we donate a lot to other families or charities, but there are also things that we sell. These things we list on Marktplaats, which is the Dutch equivalent of EBay, or Facebook groups or other closed second hand groups.
So my little bit involved offering a steep discount (around 10 to 25 percent) to anyone who will settle their bid or purchase with a crypto that I am happy to accept (which does include Steem!). So far, I've sold two items from the winter clean up, but neither took the crypto route... Soon, I hope to have a taker...

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