One of the driving factors right now is to onboard everyone possible into crypto and web3. However many if not all platforms are still greatly under performing compared to their web2 counterparts clearly showing us that people really don't care that their token or video platform is decentralized.
This has been the marketing message for crypto projects for a while now. Come host your content with us and never fear of it being taken down, shadow banned etc. But is that really enough? If it hasn't become clear yet that answer is no and instead people just expect for that to always be the case even on web2 platforms.
The Vision
Web3 and the crypto space has two clear visions it wants to reach at the moment. The first is to decentralize everything as much as possible giving more control if not all of the control into the users of the platform. The issues with this however is not ever user wants to vote, learn and figure out what might be the next best step for the platform. They simply don't have the time or honestly simply just the fact they don't care. This is what's been deep rooted into every day life for a long time now. Where users might say what they want and yell about change but the CEO or core company is the one that makes those calls.
In web 3 your stake weight on the network is what now sways the direction and with that comes some rather large confusion, misunderstanding, lack of information and heated battles between users that can create large divides that cause adoption of the platform hard.
The second big vision of it is to give ownership to the users and creators again. Giving them the overall large piece of the pie in terms of revenue which is a classic success part of web2. Twitter offering revenue, youtube offering a 65% split with creators and so forth has created some of the largest content creator platforms and user experiences.
The mission of web3 however is to offer 90% or higher on ad revenue to creators and to users. However, there seems to be this super weird meta that ads are bad and I really don't understand why people feel that way or where they expect money to come from as if it just appears out of thin air. That meta needs to be squashed quickly.
What Really Is The Driving Factor
While surveys will show people opt in and say that being more in control of their identities and data it's super clear by now at least I hope to many that just having privacy and more control over their only identities and information that that's simply not enough but of course should be a root standard for web3.
What's also needed is money...
Yes, money, finances and revenue are what drive people. You see this in EVERYTHING that happens so why should web3 and crypto be any different.
When do new projects launch, have high activity and thrive? When their token prices are up and people are able to actully make money for their time and effort. Which yes once again that money has to come from somewhere and it's not just going to come from random investors and fees. It's going to come from many sources and one of the biggest is going to be ad revenue.
This is why I'm particularly happy to see that InLeo has finally launched their smart contract to start doing just that. Now actions create wealth and that wealth is distributed back to both content creators and every day users at a rather even rate. It wont be overnight that we see token growth and value however over the next two months we should start to see the LEO token slowly climb in price and also hold that price with constant wealth being generated and injected back into the economy.
So let's start to smarten up and realize what people say and their actions are always two different things and it's actions in which need to be watched. That "action" is clearly financial so lets start doubling down on it and making it work. Hive and LEO can start becoming the standard of what real web3 really looks like. We right now in this moment have a unique chance.
*This article is for entertainment purposes and is not financial advice. Do your own research before investing.
** In the next few days we should have the smart contract address, details of the ad buyback program and also see an update to our wallets for a newly generated APR on the LEO token.