Before we talk about the 5 tips on how to boost the Popularity for Your Coin, I would like to highlight one of the most important features of a good coin project. Having a good team is essential for an outstanding project. Notice how I used “outstanding” instead of good or great. That is because your goal is to out stand other projects. Want to know the secret for running a successful project? Easy, continue reading.
In the last year or two, I have been studying the tactics of good projects and the failures of others. Generally, there are 3 types of projects: under-developed projects, exit scams, and popular projects that are incredibly successful. Enough talk, here are the 5 tips on how to boost the popularity for your coin:
- You Can’t have a good project without a good product
I have seen many projects fail because they couldn’t attract investors. One of the most attractive things about a project is that the final product or the purpose of the project. It is important that you know what you are talking about when looking for investors, be sure that your purpose is clearly stated. If your project has no initial purpose, then you have nothing to offer. Think of it this way, would it be easier to sell a bag of gold or a bag of garbage? Trying to advertise your project when your initial purpose isn’t clear is almost like-if not worse than- selling an empty bag. Hold on, I take that back, at least selling an empty bag means its empty.
- Find a good Marketing Director
As someone who markets for projects, I felt that a marketing director (network director) is also essential to a successful project. The main purpose of a marketing director is organizing strategic marketing campaigns (this may include partnerships, airdrops, review site listings, interviews for the owner). A good marketing director has to be flexible, agile, innovative, and smooth. Hiring a good marketing director will mean that your project will have an advantage over the hundreds of other crypto projects and it will ensure a smooth development in building a community.
- Social media
Known as one of the most used platforms in the world, it’s not a surprise that social media will appear on this list. Many projects use social media to promote their project because they are able to reach a larger audience. Let’s just take Facebook for an example, Facebook alone gets approx. 1.86 billion users a month, if a company manages to get hold of 0.01% of the users, they already have about 186,000 users. This is only Facebook alone; we have Twitter, Instagram, Tumblr, etc. It’s literally an all you can eat buffet for marketing individuals. I also recommend hiring a specialist to take care of your company’s social media accounts. I guarantee you, running multiple social media accounts is not an easy task.
- Partnerships
First of all, let’s define “partnership”. According to Google, a partnership means “the state of being a partner or partners”. But what does this have to do with boosting your projects popularity? By partnering with other projects, you are also introducing your project to a different community (by doing so, you also introduce your project to potential investors). As mentioned above, it is the marketing director’s job to find possible partnerships but the Founder or CEO has to attend the actual meeting to work out a deal with the second party.
- At last, the most important tip: Face Reveal
“In first two months of 2018, consumers were defrauded out of 543 million dollars in cryptocurrency scams” Looking at these numbers, it is easy to tell why investors are sometimes wary of investing in new projects. For investors, one of the most dangerous drawbacks with cryptocurrency investing is that everything is anonymous; there is no way to track someone that scammed you unless…the project does a face reveal. You might be thinking what a face reveal is, a face reveal is basically where the main developer team posts their face for public view. But how will this benefit your project? Investors will decide that your project will less likely be a scam. If investors feel that they can trust you more, your chances of receiving investments will increase immensely.
Most people see marketing as “not of much importance”. But you can always tell when a project is lacking marketing. Without marketing, a project will never prosper to the best of its ability. It is safe to say, the popularity of your project is quite an important factor if you want to own a successful project.