Expanding Peakd Ads For Improved Currency Distribution

I've been thinking about how HIVE can improve the distribution of the currency and not rely only on curation and tipping which by all means are great mechanisms,. Still, they have their limitations, you can only see that by the number of complaints and misunderstandings over the last four years.

The problem with tipping and curation is that it relies on a sense of altruism and negating natural nepotism to get users the rewards. I still think that it should be the primary distribution tools, but it should be supplemented with other means.

Peakd has its own promotional tool which allows you to burn your tokens to get more visibility and peakd take a fee for the service. I do like this tool, and I think its essential for the ecosystem to provide a use case and remove inflation from the economy.

I propose to build on this tool to introduce a second layer that will improve distribution of the currency and monetise views on the site.

A promotional post on a tag

The current peakd promo allows you to burn HIVE to buy premium space on specific tag feeds that you specify, but feeds are by far the minority of the pages being visited on the site, and we're leaving a lot of possible views on the table that could be monetised to provide value for the ecosystem.

An example of a tag promoted post

A promotional post on a blog article

To supplement the peakd ads platform, I would propose that users are able to advertise on other users posts (who have opted into the service). It will work the same as the current system as a user picks out the tags they want to advertise on and then tick they want to advertise on posts that use these tags too.

A premium space will be made available at the bottom of the post before the comments to attract attention to the promoted post.

This will be a premium spot and cost a higher price to get this type of attention on a post compared my second phase, which I will explain below.

You'll see a why am I seeing this text that will take a user to an explanation this will be used to drive awareness of the service and get more users into the ecosystem.

We all know getting the word out on projects and recruiting is tough on HIVE, and I think that this could really help projects and brands advertise as well as authors and benefit the ecosystem as a whole.

Premium ad example

Leo's recommended posts

If you take a look at LEO posts, they offer a recommended post section where it pulls in latest posts of an author and encourages you to view more of this authors content I would like to see this added to peakd and then it can be used as a secondary promotion tool.

Sneaking promotions into recommendations

As you can see from my rough example below a user now visits my post and sees recommended post from my profile, but the top one is actually a promoted post to try and attract clicks from my post.

This is a more organic looking form of advertising and less in your face and could be a cheaper option for those who want to promote without looking like they're buying space and blatantly shoving content in your face.

An example of promoted posts in recommended on peakd

Adding a new setting to your profile

I thought we could allow users to opt in to earn from the service by going to the content section of their peakd settings page and turning on a setting. That way, the system knows which posts would not mind ads on them.

You can see from my example below a simple option to say monetise my posts, that a user could set and forget or change at any time if they're not happy with the returns or with content living on their posts.

Adding monetisation options to settings on peakd

Distribution of the income

When a user burns their HIVE to advertise in our audience network 20% go to peakd, 10% is burned, and 70% of the HIVE is then redistributed to the users who drive views and clicks to the post.

This will encourage users to create content that gets views and engagement that sees people actually open the post and scroll down to read the entire post.

This means that popular content is constantly rewarded, even if its post the 7-day payout and provides longevity for posts and an additional income stream for bloggers.