How to make the most out of your business social media accounts with: Engagements!

How to make the most out of your business social media accounts with: Engagements!

In today's social media driven world, if you own a company but do not have a website or social media account on Facebook, Instagram or twitter you may as well not exist at all.

20 years ago when customers would recommend a product it usually by word of mouth with a phone call or in person. Today, with a simple click on your cell or computer you can share pictures, reviews, videos and even links to pretty much ANYTHING you have purchased! Others will read, watch it and decide whether or not they will give a product or service a chance. And it all happens easily withing minutes on social media sites.

How do you get the most out of your website or social media accounts?

The answer is simple. ENGAGE the customer!

But how?
Here's a list of just some of the many ways you can keep your brand fresh and create customer engagements that will entice new customers and repeat ones alike. Meaning more visibility and profits!

1. Contests and Giveaways:
   This one I want to talk about first because it's my favorite. Everyone likes to get free things, and if it's from a company or brand they like even better. People are willing to give you all their info just for a chance at a freebie! This way of creating engagement has been known to generate the MOST followers and responses for the duration of the Contest or Giveaway! People will chat with each other on your social media page and even ask you questions which makes your company more personable. Investment is minimal, social engagement very high!

1. Questions and Answer sessions:
   Announcing a questions and answers session on Facebook live or another social media site will give your brand a chance to show the people or person behind the company. By answering questions that customers or potential customers may have, you can engage them and show them the human side of your business. People nowadays love a company with heart, soul and values. Talking about how you formed your business from the ground up and believe in certain values and even support certain charities, will bring you closer to your customers and ultimately more profits.

2. Question the Customers:
   Posting a question and letting people answer on your social media pages like Facebook, Instagram and twitter will bring you traffic to your page while engaging the customer. Keep your questions simple. You can take it a step further by asking them about possibly choosing something about a future product, whether color, flavor, etc will bring people to your page, get them talking about your product to each other and make them feel good about your company and also making them valuable in the process that they have some influence over your company, product or brand!

3. Posting a funny or cute Image or Gif:
   Companies can easily win over customers and potential customers with funny graphics or pictures. Either product related or not, a humorous picture shows a human side to your business. People will engage with this option by tagging their friends, re-posting, sharing and commenting on it, bringing you recognition and engagement and ultimately profits! The most eye catching images include, animals and children!

1. Asking for a review:
   Simply asking your existing customer base for a review on a specific product, service or customer service will engage people and give you exposure with good reviews and making new customers at the same time. People want to be heard and seen on your social media page. They can tag their friends and it will also show up on their friends news feeds giving you more exposure and insight on how your customers like your business

2. Announcing New upcoming projects, products and collaborations:
   People love information. They love to know what is the latest and trending especially with things they like. Giving people insight on what your company is planning in the near future will make them feel in the know and excited. It can also help you start to spread the word on a new product or service. Any news that comes straight from you to your customers will generate comments, re shares, and tagging.

1. Company Quiz:
   Holding a company quiz, where you make a game of it by having customers go on your site to find the answers makes for fun times online!. You bring a good amount of traffic to your social media page on top of your company official site!

2. Slideshows:
   Posting interesting slideshows with company activities, products or informational pictures will make many people stop and look. Adding music or other graphics will make it stand out and impress people enough to get them talking and sharing with friends!

1. Celebrity guests:
   Having a celebrity or influencer take over your page for a day and letting them go several activities will generate lots of buzz and traffic to your company website and social media pages. Videos and exclusive content will drive traffic. The Guest can hold activities like Q&A, contests, live feeds and video reviews. All of this will make your company seem trendy and brings in new customers if the celebrity guest or influencer has a large following.

2. Profile an employee monthly:
   Monthly employee recognition is a great way to engage and show your the human side to your company. Doing a nice piece on a valuable member of your company with their bio, background and pictures will make customers feel good about the products and services they are buying from you and putting a human face behind your brand! Even adding their families and pets will add to the AWWW factor.

Learn this and more tips at:
www.CosMarketingAgency.com