OPU — Tokenizing Skincare Intelligence

Opu seeks is to improve how the global skincare industry exchanges data, information, and rewards in a way that benefits patients, dermatologists, treatment centers, brand specialists, and product manufacturers. To make this happen, they are building a suite of blockchain-based technology platforms, starting with a mobile skincare app and a token-based ecosystem that will reward its users. In other to raise awareness of thier technology, and to encourage participation in their ecosystem, they are launching an Initial Coin Offering (ICO) in July 2018.

PROBLEM

Skincare is a multibillion dollar global industry. Everyone’s skin is different, yet few consumers get their information from professional dermatologists; and instead rely on advice from social media, friends, shop assistants, and product marketers.

From a dermatologist’s perspective there’s a genuine need to offer their professional expertise to a mass audience.1 Over 500 million Facebook users are interested in skincare. Yet there’s no quick trusted solution that allows skincare professionals to meet the individual needs of these global customers.

SOLUTION

Opu is creating a suite of trust-based online platforms; all designed to improve the quality, efficiency, and use of dermatological data for individuals and professionals alike:

• Opu AI – machine learning technology that analyzes, compares, and recommends treatment solutions.

• Opu Search – a search platform that provides treatment information from consumer skincare service providers and eCommerce partners.

• Opu Coin (OPU) – our native crypto coins (known as ERC-223 tokens) that act as a currency for our skincare marketplace and Opu loyalty programs.

• Opu Connect – an opt-in service for product testing.

• Opu CRM – a customer support tool. Includes image markup and patient tracking tools. Also has a marketing and ad stack.

Through these platforms, we make it easier for individuals to analyze skin conditions, set improvement goals, monitor their progress, and achieve results with expert guidance from professionals and Opu’s native intelligence.

THE ECOSYSTEM

Our value-driven ecosystem is underpinned by our native Ethereum-backed token – the Opu Coin (OPU). These are tokens given to anyone who makes a valuable contribution to our community. Say a customer submits their skincare data to our AI platform, or signs up for a dermatologist’s clinical trial, or a new skincare brand wants to use decentralized data to find a user group for a new product. OPU will become their standard payment method.

Once received, Opu Coins will be exchangeable for fiat or non-fiat currencies at cryptocurrency exchanges.

As our community grows, the greater OPU’s usage becomes. This is likely to increase the demand for our tokens - so now is the perfect time to get involved in our upcoming Initial Coin Offering (ICO).

THE BLOCKCHAIN

To ensure all skincare information collected is stored securely and shared only between consenting parties on an opt-in basis, and that the Opu Coin loyalty system works in tandem with the wider technology stack, we’re using the Ethereum blockchain.

This will allow us to:

• Provide skincare professionals with the technology services needed to expand their capabilities – while simultaneously easing patient load.

• Harness collective knowledge in a trusted ecosystem.

• Ensure the secure and transparent exchange of data, advice, and value.

• Offer cryptocurrency incentives to encourage participation.

• Reward skincare professionals and consumers for completing activities that benefit the community.

By implementing blockchain technology, Opu is building a trusted platform where users maintain ownership of their data at all time. This puts the user in the driver’s seat, allowing them the freedom to choose when and with whom they wish to safely exchange their anonymized aggregated data while maintaining control of their data packages.

Ultimately, creating an evidence-based community where verified, high quality skin care knowledge can be securely exchanged will result in a marked improvement in analysis and treatment options. The blockchain makes this possible.

WHY OPU?

In addition to our team, advisors, and MVP, here are some of our project’s core strengths:

Strong Use Case

Opu is the first platform of its kind in the skincare industry. Our technology offers real world value; solving problems commonly experienced by both millions of people and countless professionals globally.

Multiple Users

Opu’s technology doesn’t just cater to the needs of one group; it represents the interests of several: helping individuals reach their skincare goals, giving dermatologists live data, and encouraging product manufacturers to develop new solutions based on actual customer demand.

Robust Technology

As well as the blockchain, Opu’s tech stack is driven by other robust technologies including: AI, big data analytics, a skin analysis engine, an ecommerce function, CRM and a community support tool.

Value-Driven Ecosystem

Our intention is that Opu Coin won’t just power our ecosystem; it’ll eventually play a leading role in the entire global skincare market; allowing all participants to benefit for helping each other.

Strong Future Demand

Opu Coin will be limited to a fixed supply of 12 billion tokens. As the ever-growing skincare community absorbs these tokens, we see the potential for building and sustaining strong long-term value.

TOKEN SALE AND ICO DETAILS

Opu token is built on the Ethereum blockchain therefore it is an ERC-223 token known as Opu coin (OPU). The token is given as incentives to participants who contribute to the community and the platform. OPU is the standard method of payment on the platform. For example, customer A submits their skincare data to our AI platform, or signs up for a dermatologist’s clinical trial, or a new skincare brand wants to use decentralized data to find a user group for a new product: OPU will become their standard payment method, and at that the exchange of information will facilitate improvements in skincare health.

The Initial Coin Offering

Private Sale (part of Pre-ICO pool)

100% bonus -- 05 March 2018

Pre-ICO

66.7% bonus – 26 June 2018

42.9% bonus -- 30 June 2018

25.0% bonus – 01 August 2018

11.1% bonus -- 08 August 2018