I applaud the initiative but the onboarding now is a complete mess in my opinion. For example, as soon as someone sign-up, he is bombarded with a 20 page FAQ section that would completely scare any normal sane person. We need something smooth, something that gets people to download Hive Keychain and walk them by the hand step by step to their first post.

When you get that, then you can test the funnel and throw money at advertising.