Digitization has made an indelible mark on the history of the human race. One wonders how the world could have been without digital devices. The world could be so boring, non- educative, uninspiring and uninteresting without the coming of digital devices to the world. The advertising sector has been greatly and positively influenced by digital devices via the internet. Individuals and firms now advertise their products on website platforms via ads rather than going to radio, television, newspapers and other traditional media outlets.
Programmatic advertising is one of the aspects of digital advertising, programmatic advertising entails purchasing real-time advertising space on the internet based on decisions from automated systems and algorithms. Programmatic advertising makes advertising process quick, less expensive and more customizable.
However, some challenges are bedeviling the digital and programmatic advertising, these obstacles include; high commissions paid to advertising agencies by advertisers, fraud as a result of pay-per-click model payment for advertisers and weak algorithms which do not efficiently get the adverts to the targeted audience of the advertiser.
Programmatic and digital advertising has many prospects running into billions of dollars, however, these prospects may not be harnessed if the challenges mentioned above are not checked. Hence there comes the need to look into a new direction for a solution, blockchain technology. Yes! The blockchain technology with its smart contract and distributed ledger records can be deployed to sanitize the digital/programmatic advertising by doing away with all intermediaries which lead to high commissions, reducing fraud by recording all advertising transactions on its decentralized ledger records etc.
#Ubex platform is an integration of blockchain and neural network technologies to make available a decentralized exchange of programmatic advertising, where trust and efficiency in advertising are fully achieved. On this platform, advertisers can automatically buy ad slots without middlemen, targeted actions will be fulfilled by users before payment is made and finally purchasing of advertising takes place in real time which is made possible by neural network and blockchain smart contract.
Best Features
- By implementing neural network and accumulated data technology, ubex facilitates a user to identify and select the most useful advertising content at any particular time, hence leading to the high possibility of obtaining desired results.
- With its smart contract technology on the ground, services of intermediaries that consume high commission fees are eliminated. This leads to an increase in economic efficiency of the digital/programmatic advertising sector.
- To prevent any form of fraud on the platform, advertisers and publishers ratings and history of operations are stored on the transparent blockchain’s ledger records, with this only trusted customers or users will transact on the ubex platform.
- UBEX Token: Payment on ubex platform is executed with the UBEX token. This token is used to credit funds to advertiser's accounts for the advertising materials they acquired. UBEX token is used to reward owners of websites who provide data for the ubex system. The needs of the market affect the exchange rate and it is determined by the trade data of the UBEX token.
Ubex Team
Advisory Team
Roadmap
Token Details
| Token | UBEX |
|---|---|
| Price | 1 UBEX = 0.00001 ETH |
| Platform | Ethereum |
| Accepted | ETH, BTC, LTC |
| Soft cap | 4,000 ETH |
| Hard cap | 24,000 ETH |
In Conclusion
Ubex platform is one that will keep on soaring high because the online advertising system is one that has gone viral and now being used by almost everyone.
Therefore, I urge you to join the system now and not be left out of this innovation.
Useful Links
Website | Whitepaper | Onepager | ANN | Twitter | Facebook | Telegram | Medium | Youtube
Author - Cosmicart
Bitcointalk Link - https://bitcointalk.org/index.php?action=profile;u=1633177