I am a fan of great marketing and I know it when I see it. I also understand how much effort, money, and creativity are required to market even the best of products and services. This is what I have done in the last 5 years of my life. The Crypto world is so dynamic, there are thousands of DeFi applications out there. PolyCUB is one of its kind and probably one of the most exciting DeFi products released in 2022. We are only a few weeks into the airdrop and there's still so much time left for everyone to take advantage of this situation. But why would anyone do that if they don't know anything about it? Also, how do we get more outside attention and capital to PolyCUB in order to grow TVL and add onto the Protocol Owned Liquidity? The answer is simple - Consistent Marketing!
PolyCUB & Leo Finance Marketing
This is what we have achieved so far:
- Sponsored Articles - Already got press releases done in some of the top Crypto PR firms like Cointelegraph, Bitcoin.com and BeInCrypto. Apart from this, articles and blogs in 35 mid-size PR firms.
- Videos & Podcasts: I have seen two sponsored video podcasts, one with Rice TVx and another one with Girl Gone Crypto. There's one audio podcast with Bitcoin.com
- Social Media Outreach: Khal & team have been expanding to WEB 2 platforms like Tik Tok and Youtube by creating video content to attract people into Leo Finance, Cub Finance & PolyCUB.
- Word of Mouth: This is being done by the existing community members. Leo Finance team has also prepared a pitch deck to pitch PolyCUB to VCs.
As we can see, there's so much stuff already happened in terms of marketing. 
Marketing Is A Lifestyle
..Not A Diet. Leo Finance team made a kickass application. But nobody will use it unless Khal or his team tells anyone about it. Users who use the application won't see their investment growing unless they tell others about it. We all need to play our parts and we all need to keep hitting the dots consistently. Do remember, consistency is the key. Marketing has to be done over a long time to see any substantial results. It's like going to the gym. You will get to see life-changing results NOT IN A DAY but after a few weeks and months. You have to constantly add in the fuel to keep the engine going.
For any healthy business to survive in today's world with so much noise and distractions, marketing would play an important role. You can't just quit doing it and expect more people to join you automatically. Sometimes you have to try various types of marketing and use different kinds of mediums to get your message out there. Because you will never know what's going to hit until you try enough. I think Leo Finance realizes this already and that's the reason why they are going so hard at it from all fronts which is great and I totally support everything's being done in this regard. HUGE SHOUTOUT!
Community Support
I strongly feel that as a community we can do a lot more to amplify these efforts made by Leo Finance team. We can share the articles and podcasts on our social media profiles so that the content would have more visibility & increased organic reach. It adds to the SEO and we could get traffic from search engines. Also, Word of mouth is an evergreen form of marketing and it works the best as compared to anything else. You can spend thousands of dollars on paid campaigns but when your users tell others about your product or service, it has a greater impact on potential leads. On WEB3, all users are shareholders. We all own a part of PolyCUB if you consider this a money-making business. Our profits are tied to its success and we should be doing everything we can to attract more people in. So what are you waiting for guys? Use your creativity & network. Do whatever you can! Remember, marketing is a lifestyle, not a diet. 😎
