AQER: BUILDING A SMART MARKETPLACE WITH AI AND BLOCKCHAIN

It is no longer news that the world today is evolving in a tremendous way and today we now have innovations such as Blockchain, AI, Machine Learning etc.
In the world today, with the aid of AI we now have self-driving cars, voice and face recognition and host of others, all in a bid to make life easy and simple. In the same way, there is another trending technology in the world today known as Blockchain technology. Blockchain technology was able to catch the attention of all and sundry owing to its amazing features and functions such as decentralization, use of smart contracts, time-stamping etc. The first generation of blockchain Bitcoin ushered in the world of decentralization through this, a transaction ledger was created in order to ensure all participants deals on a peer-to-peer basis through this way making sure users are always in control of their personal data.
In addition to decentralization was the use of smart contracts which is used to ensure all varieties of transactions takes place with no point of failure nor manipulation while time-stamping is used to track all transaction to ensure no transactions is lost.
With all these features, any blockchain-based platform will be transparent, reliable and trustworthy.

Imagine combining AI and blockchain technology to build a platform; yes your guess is as good as mine, the platform will be one of its kind, this is the case of a platform known as AQER, which stands for Artificial Intelligence Quotation for Entertainment Rights.
AQER happens to be the first AI and Blockchain marketplace where content creators and content seekers meet, therefore by successfully connecting these two groups AQER will become an ecosystem comprising of varieties of entertainment categories.

WHY AQER WAS CREATED

In the world today, a platform, system or sector is unique or great when it solves a unique problem, this is the case of AQER. In simple terms, AQER aims to solve the problems limiting content creators (vloggers) and content seekers (brands, editors, broadcasters).
In the content marketplace today, a study has shown that there is no efficient and appropriate tool which can be used to get a well-detailed overview of vloggers' Key Performance Indicators which comprises of views, subscribers etc. In the same way, content seekers lack what it takes to approach reliable content creators who are capable of helping them with their promotional campaigns.

Thus, owing to the lack of an efficient way for content creators and seekers to connect, Intermediary services were offered by agencies; the shortcomings of this is that, these agencies now charge as much as 50% fees thereby causing inefficiencies and market fragmentation. In addition to high charges, these agencies were not also reliable and as such owing to their lack of transparency and irregularities, vloggers find it hard getting paid appropriately for their services.
Furthermore, other issues exist such as lack of collaboration between vloggers, many unreliable agencies now present in the marketplace, vloggers not being paid as at when due and lack of transparency in the ownership and distribution of vloggers' content rights etc.

So back to the question; AQER was created to solve all these challenges thereby making the content marketplace efficient.

WHAT AQER OFFERS

AQER blockchain and AI platform is the first smart marketplace where content creators and seekers meet for a reliable service. Within the AQER marketplace is an AI algorithm, blockchain, smart contracts, wallets as well as a unique token through which secure transactions can be initiated in accordance to media services and IP (intellectual property) rights management.

As earlier stated, within AQER marketplace is Vloggers which means Video Bloggers ranging from a gamer, creative artist to content creator who promotes brands on their media channels. Thus, with AQER AI algorithm, these vloggers can be ranked according to their criteria such as views, followers etc. On the other hand is Brands; these are organizations who contact vloggers for their services in order to boost their products and services. Also, brands pay vloggers according to their number of followers, views etc.

What AQER Offers
In a bid to make the content marketplace efficient for both content creators and content seekers, AQER leverages blockchain and AI, through this way becoming the first smart marketplace for various entertainment rights.
With AI and blockchain, AQER marketplace will be easily accessible by both vloggers and brands, at the same time being transparent and fair to all and sundry.

In order to ensure brands gets connected with a reliable vlogger, AQER via the aid of its technologies will integrate and collect data from social media platforms such as YouTube, Instagram etc, through this way empowering brands to select the perfect vloggers for their promotional services. While vloggers, on the other hand, are contacted directly for their services.

As humans are always unpredictable and also in order to ensure terms are not changed midway, all agreements between vloggers and brands are signed on the blockchain, thus with the immutable nature of blockchain any iota of manipulation is removed while transparency becomes the other of the day. Furthermore, with blockchain ensuring transparency, agreed entertainment rights are enforced automatically.

Why AQER Is Unique

AQER is the first smart marketplace making it possible for vloggers and brands to meet, it is also the first marketplace to manage video content marketing. In the same way, AQER also guarantees distribution of smart entertainment right contracts as well as payment to parties involved.

Furthermore, AQER via its technologies is the only smart marketplace Implementing Business-to-Business solutions as well as giving brands the opportunity to host contests while vloggers will bid and manage the process involved.

CONCLUSION

The blockchain is very vital in AQER platform as it ensures the platform is trusted, this is because entertainment rights, fees, escrows, advertising etc which are deal features are all signed on the blockchain. Furthermore, with the aid of blockchain AQER will be able to distribute entertainment rights and tokens efficiently.
The token of the platform is an ERC20 token built on Ethereum blockchain with a total supply of 100,000,000. AQER tokens will be used to access different services within the AQER platform.