"E-commerce isn't the cherry on the cake, its the new cake"
-Jean-Paul Ago (L'Oreal CEO)
E-commerce is a new generation cake which completely evolved our shopping patterns and turned it into something fully digital. Today when I just think that sitting comfortably at home I can order anything from any corner of the world, it really seems nearly a miracle. E-commerce is one of the most rapidly growing industry in the world and I think it will continue its successful path as for how anyone would not like the service he or she needs at its doorsteps. The evolution of smartphones and affordable data is something called cherry on the cake as due to this technological advances we have become a part of the social media landscape. Every possible thing you get online and that too in reasonable rates with offers so why not anybody would take advantage of it.
"The e-commerce industry is a force that no investor can afford to ignore"
-By Cushla Sherlock
A true words from a great expert and why not any investor would be against investing the in e-commerce. It is the most used and most profitable market seems to be growing fast and furious. Blockchain has entered almost every segment of the market so why not e-commerce. The e-commerce is something now literally developed in its arena so now blockchain needs to leverage its use to make it more efficient. By the amalgamation of blockchain and e-commerce, the platform called Fanfare has introduced a social commerce world to the blockchain world. E-commerce is just a buying and selling of goods through online services while Social commerce is an amalgamation of social interactions and online shopping. Social commerce is something that will leverage the e-commerce industry and will be a future must adapt for every e-commerce. Social commerce is a simple innovation which integrates social media supporting social interactions and will make users help other users to buy products. Today people tend to buy products which carry common people appeal. They believe in the product when they see someone similar to them using those products. Fanfare has tried to build a new trustworthy social commerce platform which will be user-generated backed by blockchain technology. Fanfare is a perfect example of how a technology consistently improves our lives. The platform will eventually give rise to new of shopping by integrating advantages of social media to e-commerce landscape in the form of social commerce. I think the platform is more interesting when you will know its technical part as well so let's know about the project in detail.
MORE ABOUT THE PROJECT
The Fanfare is a user-generated social commence platform backed by blockchain technology which will empower brands, consumers as well as the content creators to actively play their roles. The platform will build brand-consumer relation through direct communication between them which will create a more transparent environment between them. In simple words, if I explain to you then you just need to register yourself on this platform and need to upload beautiful videos using your favorite brands which will reward you in the form of diamonds. These diamonds can help you to buy different listed products in the videos uploaded by the other user. It's just simple that users are attracting other users to buy the products which can reward them with diamonds to buy their own favorable listed product. The platform is about all the potential that social commerce environment has and how in future it will revolutionize the industry. The Fanfare has its own FAN tokens which will act as a reward mechanism for the brands to reward content creators by converting the user-generated videos into shoppable videos.
CONCLUSION
"The potential for social commerce today is infinite. .every e-commerce site will have to adapt " said Bing Gordon. Yes, we all are now introduced to the enormous potential of social commerce and how Fanfare has grabbed it with help of Blockchain is commendable. The platform will definitely revolutionize the future marketplace of online shopping with the help of blockchain.
Website - https://tokensale.fanfare.global/
Whitepaper - https://tokensale.fanfare.global/files/Fanfare_Whitepaper.pdf
ANN - https://bitcointalk.org/index.php?topic=4488699.0
Telegram - https://t.me/FanfareICO
Published by- prince0200
Profile - https://bitcointalk.org/index.php?action=profile;u=1807689