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The biggest football party event in the world has been going on for almost two weeks. The tough national teams from all over the world are battling to become top standings of the group to further qualify for the next round. All teams, ranging from big star-studded teams to debutants, are both hoping for a win. Not a single team can immediately make sure to qualify for the next phase.
Anyhow the ball is round. Tactics, strategies and strengths on paper are sometimes unlike reality on the pitch. Small mistakes can be fatal. Even weak teams can beat big teams because of their luck. That's football. Like the Dutch and Italian teams who are in gadang - gadang so one of the champions team did not even qualify to advance to this year's World Cup finals.
But even though the competition has just begun, but it seems that the "champions" of this four-year soccer event are already visible. China is the "champion" of this year's World Cup. Why can? To just enter the qualification course they are very laborious and finally did not qualify, why in say "champion"? Eits .. Not wrong, the title of "champion" is meant here, not in the sense of being the champion of the competition, but as the "champion of salvation" performances this year's World Cup.
What do you mean? Why confuse me? So like this guy, this year's world cup event can be said as the world's most magnificent trophy if in the appeal with world cup before - before. This is related to the sponsors who have been subscribed to FIFA's partners but for this year they are still broke up and leave FIFA. Some sponsors like Emirates, Continental, Sony, Johnson & Johnson, and Castrol for example. They are no longer a sponsor in the event World Cup Russia.
Actually it started since the year 2015 ago, at which time FIFA is being hit by a storm of corruption scandal that really unexpected. Even as a result of the incident, the President of the world soccer organization's parent who at that time by Sepp Blatter also had to step down. In addition to the problem of corruption scandals, there are still some reasons sponsors are reluctant to get closer. One of them, the host Russia is considered to have a poor history by brands from America and Europe.
At that time, the brand - the brand from the country nicknamed Bamboo Curtain like a hero for the continuity of this four-year event. Recorded, the name of the property company Wanda Group, Mengniu ice cream producer, the manufacturer of Hisense electronics, and the manufacturer of the Vivo brand smartphone into a series of Chinese brands that will alternately adorn the LED board for 90 minutes in every game. And just in the know, of these 4 brands alone, they have accounted for income of 39% of the total sponsorship deal during the 2018 World Cup event this Russia.
As reported by FT.com, as one of the main sponsors, Vivo has reportedly signed a contract with FIFA for 6 years, including the 2018 World Cup Russia, Confederation Cup 2020 and Qatar 2022 World Cup. During the 6 years, Vivo poured funds amounting to 60 - 70 million euros (equivalent to Rp 1 trillion) per year. So the total support Vivo for 6 years approximately reaches Rp 6 trillion.
Is not this like an oasis in the desert? At the time of World Cup sustainability is threatened because of the lack of sponsorship, at the same time the Chinese brands come and ready to pour thousands of dollars in funds so that it can return to give hope for the sustainability of this year's World Cup, so do not be surprised if these ads will continue to appear on the screen while watching this year's World Cup matches.
In addition to the promotion of business, it turns out the involvement of Chinese brands this time is also in tune with the wishes of President Xi Jin Ping who intend to bring and host the World Cup, after in 2008 they successfully held the event of the Olympics. Moreover, the President is a fan of this one sport. Even this is already apparent, when some time ago the European elite players in gaet by clubs from the Chinese League to be able to lift the euphoria of competition in this country.
How Guys, agree if you say China as the "champion" or "god rescuer" this year's World Cup? If yes please upvote
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