Marketing strategies have evolved nowadays and most companies are using customer loyalty programs as one of their marketing strategies. Personally, I have found this program make me feel more values as a customer and I tend to visit businesses that offer me loyalty programs. Most of the loyalty programs I use are normally through businesses that I frequently do businesses with and to be honest I don’t use loyalty programs given to me by small businesses which I frequently visit to but my daily needs – the reason behind this is because their loyalty programs don’t connect me because of their inefficiency and their incentives are not rewarding enough, clear and convenient.
Blockchain technology has revolutionized our financial world and business in general, for me as a customer who values being appreciated and valued by business I engage with blockchain technology will change the way I do my shopping. A blockchain start-up called SLP Networks started by Sailpay, an existing businesses with over 5 years' experience working with big clients such a Volkswagen and Sephora as their customer relationship management advisors have seen the power of decentralized power of blockchain by building a comprehensive platform that allows enterprises to develop loyalty programs, promotional campaigns as well as tools to manage their marketing efforts through analysis's and statistics on their custom promotion campaign. The decentralized nature of this platform will create a social platform where the community is incentivized to contribute towards the betterment of businesses through participation on the promotional campaigns.
In today's world businesses engaged in customer retention programs normaly let their customers earn points on every transaction they process; this bonus are them redeemed for products in their businesses. Unfortunately, according to statistics about $100 billion globally is lost due to bad marketing strategies and customers receiving this bonus don’t redeem them – this is where SLP Network plans to improve on, by improving the target market and giving tools to help in management of customer relationship strategies.
SLP Network Benefits:
Through the security of blockchain processes, businesses will be able to get confidential customer requirements and contacts where they will be able to inform them on discounts promotions and bonuses according to their taste, a secure wallet where businesses and customers will be able to store their incentives and ability for businesses to businesses to exchange bonuses to create more value for their own incentives.
Businesses will save on costs of building their own platform and through SLP Network they will be able to connect to each other in a business to business relationship. Through smart contracts this business will eliminate the need of a third party hence saving on costs.
SLP Network Description and Key Features
SLP Network is building a platform that will allow businesses to issue their own loyalty programs using state of the art tools ranging from marketing monitoring and analytical tools that both small and big enterprises can benefit from.
The platform will have universal software's that will run on mobile and desktop devices, this will reduce the cost of businesses developing their own platform towards managing their customer relationship management processes and strategies.
The platform is designed to have SLP tokens and Company issues loyalties wallets that can be exchanges for each other allowing liquidation of wallets easier and also allowing to improve a company loyalty value.
The platform will also enable automatic consensus agreements to be processes and implemented using smart contracts between business and business and businesses to customers.
Conclusions
Marketing is one of the business strategies driving profits into the business, marketing efforts should be able to fulfill its purposes encouraging businesses to improve their services and products delivery through promotions. Adoption of the platform is one of the main problems the start-up will face but the team has put in place marketing funds and strategies to help in adoption of the platform. One of the reasons I think this business is born to success is that it is built on top of a business with over 5 years of successful operation in this field. This is one of the beneficial projects to the world of business and is worth keeping an eye on.
References
Website: https://slp.network/
Whitepaper: https://slp.network/public/whitepaper.pdf
Telegram: https://t.me/slpnetwork
Facebook: https://www.facebook.com/SLPNetwork/
Twitter: https://twitter.com/SLP_Network
Medium: https://medium.com/@slpnetwork
ANN: https://bitcointalk.org/index.php?topic=3388912.0