PROMOTING ANKI-DROID TO NIGERIA

Repository

https://github.com/ankidroid/Anki-Android

Linked Task Request

Introduction and Campaign Strategy

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

To perform and communicate efficiently in life, remembering things is very important. It could be the difference between success and failure, it could decide whether you get that job or not. There are only a few people who are naturally blessed with the gift of remembering things, the rest of us, we have to acquire such skill by constant practice or external help.

Such an external help is what AnkiDroid is offering. The resources come in the form of flashcards.

What is a flashcard?

"a card having words, numerals, or pictures on it, designed for gaining a rapid response from pupils when held up briefly by a teacher, used especially in reading, arithmetic, or vocabulary drills."
Source

These flashcards come in different forms ranging from images, audio, videos and scientific markup.

Teachers can use AnkiDroid to make remembering things easier for their students. AnkiDroid is not limited to only those in the educational services, it could be used for personal reasons like learning a language, memorizing people's names. In summary, the opportunities stored in AnkiDroid are without limit. This campaign was centered for those in educational services

Bidding strategy
I choose the Cost Per Click (CPC) bidding strategy. Bidding method was set as automatic meaning Facebook is to deliver the ad at the lowest cost possible.

Interest: Teaching methods, teaching ideas, Teaching resources
Job Title: Teacher, Professor, Early Childhood teacher, Primary school teacher.
Country: Nigeria
Potential Reach: 52,000
Language: English
Age: 18 - 60
Platform: PC, Android and iOS

Campaign Content

Link to the ads

Screenshots of ad placement.

Campaign Results & Summary

Activity	Result
Reach	10,529
Link clicks	271
Spend	$15
CPC	$0.05
CTR	2.57%

The ad ran for 5 days, I observed that running the ad for more days was more effective financially than the former timeframe of two days I normally use.