Culture

There's a few things you can always pay for when it comes to building awareness for your community / business.

You can always spend money on advertising!

From traditional social media, to creative offline campaigns, there's always way to speed up your brand and get it in front of others. Heck, I've made a living doing just that. Spent small fortunes on advertising and marketing campaigns, but there is something even more effective that cannot be bought.

The culture of a community.

I'm going to share my observations about what is taking place right in front of us on Hive account@leofinance and how the culture is being built right before our eyes. And this cannot be understated enough, this is what matters! Sure marketing and advertising is vital, and out of all the projects on the blockchain, I believe $LEO is one of the most effective, but building a culture cannot be...Purchased.

Over the past few weeks, let's go over some terms that you may be familiar with...

• Black, Brown and White Lions

• Threadcasts

• Threadstorms

• Containers

• Wen Soon

• Ser

• Feet pics for Khal

• The CryptoHolics

• The CryptoManiacs

• Zealy

• Heck, I'm even trying to start my own with '40 = 1'

All of these terms or at least the majority of them, might sound foreign to people outside of the Threads community. But what we are seeing is a culture being developed in front of our eyes.

Relationships are being built. Our own slang is being developed. And none of this can ever be 'purchased'.

O.K., full disclaimer. I'm a little bit of a $LEO fan boy. So yes, I'm obviously painting this project is a wonderful light. But I truly believe it's deserved. Because these are the hardest things to create online. Over the past 20 plus years of my life, I've been working to build community. Some things have gone great, others not so well....

But the constant was a group of like minded people, working together something bigger than themselves.

You see, Leo as a whole and Threads specifically have the potential to change everything we have come to know about social media. The announcement of LeoAds earlier today cements that for me more than ever before. But what is being built NOW, by the early adopters is so important.

It's a tribe.

It's a clique.

You are a part of something here, and it's so early in it's existence.

And what makes $LEO so unique is something I have mentioned before. There really isn't an inner circle in LEO. The whales on LEO, want to see YOU succeed. They want to spread the tokens out. And you can see that because the culture is growing and is being adopted by so many around the world.

You don't need a secret handshake to get involved, you just need to show up and put in the work. This is why the culture of LEO is so exciting for me, as it's being built....We are all a part of this bright future.

I know I'm missing a lot of examples, but all you have to do is spend a short amount of time within the Threads community and you'll see what I mean.

Again, the culture of LEO can never be purchased. It's not something you can download from the app store. This has to be created by a community of passionate and early adopters, and it's happening.

I can't help but think, things are about to get very exciting in this community. And that's thanks to you, for building this culture!

---