He's pretty much the go to guy on chain for me when it comes to 'seeing the future of this tech'. There's something he's been saying for years on the blockchain and that's to treat your content, like a business.
Everything you do, should be viewed through the lens of building a business on chain. And I have to admit, while exciting as that may sound, I know it's not for everyone. Not everyone is wired to create a 'business' from blogging, talking about crypto, and building relationships.
However there are a chunk of people online that do dream of that....The ability to make a living from their efforts on Hive.
I was one of those people. Actually, because of the LEO team I still am!
The introduction of LEO Creator Subscriptions happened over the past day and a half. And it's really captured the imagination of the community. Rightfully so!
There is no minimum amount of followers you need to start monetizing your content through LEO's unique paywall, just be a premium member and turn it on!
Maybe we should back up a bit....
Offering 'premium' content has been around on social media for a while now. Platforms like Patreon have created new ways for creators to not only engage with their audience, but monetize it as well.
Online tipping maybe? Buy me a beer but on a much larger scale. A creator could develop content unique for his or hers paying subscribers, offer incentives, giveaways, etc. You really are online limited by your imagination with this kind of stuff. But it's be regulated by a few factors....The platform decides who gets monetized, and your follower count / reach.
LEO changed this by opening it up for everyone on the blockchain. But there's so much more to it....
No More Rewards Pool Drama
Remember over the years how the powers that be always got their panties in a bunch when it came to the rewards pool? Problem solved with creator subscriptions. Not only does the creator each some sweet $HBD but they aren't taking it from the pool.
You literally create your own business with a built in payment processor right from the get go. I like that :)
The Circle of Life
I was sitting there today coming up with ideas on how I could attract subscribers to my account, and had this aha moment about how this all plays into the circular economy of the chain.
You spend your time engaging with your audience, you build relationships, you create content for everyone but also some unique stuff for your subscribers....The machine that is Hive, allows you to do all this from your account meanwhile generating upvotes and subscriptions from your audience.
You then take some of the profits back, and go support another creator or two...The cycle repeats and everyone is literally winning. Now of course, it has to scale...But the potential is there to grow your subscriber base up, by doing what you have already been doing for years here!
It's like a self funded business model....You budget comes from your activity.
Increases Activity
That's the name of the game after all right? More users, more ACTIVE users too! I wrote more threads this afternoon than I think I have in a long time because of the engagement I had with subscribers to my 'exclusive content'.
Talk about building loyalty with your audience, this takes it to another level.
There's so much to think about when it comes to this stuff and I could go on and on.....
I dove in right away and decided to create my own unique creator subscription benefits.
For years I have been writing down ideas, quotes, thoughts, tips, strategies and lessons I've learned. As an avid reader, I filled up about 4 Moleskine journals and have countless clippings and infographics stored on my hard drives...
I thought something I could offer the LEO community is a glimpse into my 'marketing mind'.
I will be posting regular content from my journals, notes and thoughts for subscribers to my account. I'm calling them #jongojems
(Yes yes I know gems isn't spelt with a j...But I'm being fancy!!)
Now I'm not saying I'm the marketing whiz of the century, but I wrote down some pretty cool stuff that I have never shared with anyone over the years.
I'm pretty excited to turn this passion of mine that I had for some many years, into a new business right here on chain....Using nothing but LEO and Hive :)
If that's not true #web3 I'm not sure what is!
P.S. Why can't I type 'unicorn' in InLeo??? lol They need to be saved!