Let's talk about marketing strategies...
We see a lot of them, especially here on chain. We're always trying to figure out a way to attract new people to Hive and here on LEO. Yet no matter what we seem to do, growth on chain seems to be flat.
We don't grow. We don't diminish. We are just flat....
Now I'm going to say it very loud that I appreciate every single initiative that has been tried here. That's what makes this place so unique. Everyone is trying! And everyone has a vested interest in seeing this place explode with new users.
However let's take a trip into the 'regular world' and see if there is something we can learn about how to market the blockchain that might bring big value to the chain.
I use Starlink for my internet service provider. It's more of a necessity because in the middle of Nowhere, Canada, so internet service is at a premium. But I paid for my satellite hardware about a year and a half ago. And I paid BIG!
Now I see ads everywhere for Starlink that tells people they can get the exact same hardware I purchased for about 30% of the cost at which I bought mine. They are attracting new customers by lowering costs. Which is about as old a trick as you will find in the marketing / advertising world.
However, what about the current customer base?
Not once have I received a thank you note, discount, special offer, anything from Starlink. And I'm not saying I expect any either but imagine....If companies spent as much effort appreciating their current customer base than they do trying to attract new ones.
Let's bring this home to the blockchain...
If we want to create the most powerful marketing team in the history of any blockchain, we do it by making people feel appreciated here!
Why?
Because when people feel appreciated, they talk about it! When people feel like their effort here is welcomed, they will scream from the mountain tops about the experience they are having.
How?
We have the power to make every single person feel like they matter here. It can be done using the following tools at our fingertips:
Replying to comments
Engaging on people's content
Upvotes
Highlighting them in pieces of content
Tipping through PeakD
Rewarding them with HSBI tokens or Tipping bot tokens
And that's just scratching the surface.
Some of these don't cost you a penny and it's just time invested in making people feel appreciated here. But the last thing we should be doing, is running folks off with downvotes, awful user experiences on front ends, and criticizing new members to the blockchain because they don't know the 'culture' yet.
Embrace the community, the community will reward us.
Again, I get it....Without new customers / members platforms die. But let's be brutally honest with ourselves....We have run off a LOT of people over the years because they didn't understand Hive out of the gate.
And this is a strategy that all of us can implement right now...
Engage more. Upvote more. Share more. Talk about what others are doing more. Support the businesses and apps more. These are things within our control and maybe...Just maybe...
Attrition won't be an issue.
We will build a community of raving fans that feel important and do everything they can to spread the word about this blockchain and it's remarkable communities.
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