One of my cooperators asked me the other day "Why don't you upload anything to Pinterest anymore?". And I started wondering: "Is there really a reason to do so?"
A few days passed, and I thought I should research the subject and see if Pinterest is still relevant. I know that I do not use it. But who does, and how can it be useful to a business or to an individual?
First of all, let's dive in the statistics of it!
(created with the help of Bing Create)
What is Pinterest?
I asked Bing Chat and this is what it responded
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. You can save and organize images of anything you find interesting on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. You can also follow other users who share your interests and interact with them by liking and commenting on their pins.
To use Pinterest, you need to create a free account and then start exploring. You can browse through different categories of pins, such as food, fashion, travel, DIY, etc. or search for specific topics. When you find a pin you like, you can save it to one of your boards, which are collections of pins related to a theme or a project. You can also click on a pin to visit the original website where it came from and learn more about it.
In short, you can create and organized boards with a specific subject and use it to show what you buy, create, read etc. This, alone, creates a lot of possibilities!
An entrepreneur can create boards with digital products, or anything that they want to sell - an affiliate marketer can create boards of products creating affiliate links, etc etc.. I can think of a few different ways to use it :)
We are in 2024, how many years is it since Pinterest was created and most importantly - does it still have enough traffic? Does it have competitors?
According to Wikipedia, Pinterest launched as a closed beta in March 2010.
Today, 14 years after its launch - Pinterest welcomes more than 1 B visitors to its website per month!
(Screenshot - free version of similarweb)
According to Statista, 38% of its traffic comes from the United States and it is followed by Brazil.
Checking the same statistics (for the past 3 months) from similar web, I can confirm that the top traffic comes from the US
Something important is the social sources leading to the platform, and these are:
Checking our some of its statistics, I can't hide my excitement because I saw that it is growing. This means that taking some time into creating a cool account with some content may be a good thing at this point.
Pinterest Competitors
What about its competitors? Who are they?
When I asked bing about its competitors, it presented tiktok, instagram, facebook, dribble etc. But they do not do exactly what Pinterest does. So I will assume for now that there are no direct competitors, offering exactly what Pinterest does.
But where it got more interesting as I continued my research, was when I asked..
Are there any web3-decentralized Pinterest competitors?
And I did find some results!
Web3 or decentralized applications are those that run on a peer-to-peer network of computers, without relying on a central authority or intermediary. They often use blockchain technology to ensure security, transparency, and immutability.
Pinata: A decentralized platform that lets users store, manage, and share files on the InterPlanetary File System (IPFS), a distributed network that aims to create a more open and resilient web.
- Everest: A decentralized registry of projects, organizations, and protocols in the web3 ecosystem. Users can browse and explore different categories, such as DeFi, NFTs, DAOs, etc., and discover new and innovative initiatives.
- Mural: A decentralized platform that enables users to create, collect, and trade digital art on the blockchain. Users can upload and mint their own artworks as non-fungible tokens (NFTs), which are unique and scarce digital assets that represent ownership and provenance.
Please note
I visited one of my older accounts and I saw that now we should add our birthdate in the platform.
Final Words
Apparently Pinterest is a platform that may be overlooked, however it is being widely used (and mostly in the US) and thus, it could offer more opportunities for extra visibility and for showcasing services/links/products.
It is worth it to create a strategy, and also to take a look at its competitors in the Web3 space.
Do you use Pinterest?
Would you think of using it now that you have read this post?
Thank you for stopping by!
Sources:
https://www.lifewire.com/how-to-use-pinterest-3486578
https://help.pinterest.com/en-gb/guide/all-about-pinterest
https://www.statista.com/statistics/261409/distribution-of-pinterest-traffic-by-country/
bing.com/chat